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Mediagroup articles from around the internet

I’d like to Smash your Brand into Pieces.

No, I am not suggesting I will go around your office tearing up brochures or ripping logo’s off the wall. Although that would be fun. The strictly theoretical question for you to answer is; is your brand still recognizable when you smash any part of your marketing collateral… Read More

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No, Robots should not run your marketing

A lot of marketing people in the brokerage industry look with envy at companies in this space that automate large parts of their marketing. And to a certain extent, optimizing advertising can be done by rules and robots. However, if you look at the business model of those companies automating a… Read More

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The Golden Rule of the Brokerage Industry

Last I checked it’s 2017, and definitely not 1999. Yet when looking at the experience of becoming and being a customer with many brokers, you would think time stopped since the year the Euro was introduced. Due to compliance rules it’s pretty difficult to become a… Read More

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How to Double your Conversions in 2017

Yes, we should all really go to the gym more. And eat healthy. Spend more time with the family. New Year’s resolutions aplenty, but I’d really like you to add another one to the list. This one is to do with business, and to be more precise, with… Read More

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Forget about Google, mastering SEO in China with Baidu

In a highly competitive industry, brokers across the board are seeing increasing acquisition costs through the traditional paid channels. As a result, SEO (Search Engine Optimization) has become a key element of most, if not all, brokers’ marketing tool box. Except in China, where most brokers still rely on traditional… Read More

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Did IG Get a Good Deal on DailyFX?

British broker IG Group recently bought DailyFX from FXCM. DailyFX for years had been a stable generator of business for FXCM, and it is fair to say that it wouldn’t have considered selling the site if it wasn’t for the debt burden FXCM has due to… Read More

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