Email Marketing publications

Mediagroup articles from around the internet

Beyond Spam: Email Marketing for Acquisition

Everyone has gotten them; incredible return penny stocks, wealthy Nigerians in a pinch or medicine promotions for men. This is partly why marketers don’t like sending out emails on third party lists. It feels wrong. But if renting opt-in premium publisher email lists is wrong, we don’t want… Read More

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Email Marketing throughout the Lifecycle

Email marketing has found its place in most companies’ online marketing mix as a customer loyalty tool. More accurately it is used to start a dialogue with leads and customers to increase or generate sales. So we can split post-lead email marketing in two areas; getting leads to become customers and generating more profit from clients. But first, we discuss the usage of email marketing as a lead generation tool. Read More

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