Marketing Strategy publications

Mediagroup articles from around the internet

Keeping up with consumer behavior: social immediacy

Consumer behavior has changed forever. Online avenues allow your customers to get what they want, when they want. And if your company doesn’t provide a way, someone else will. Case in point; the movie and record industry. In this regard, Tommy Hilfiger’s evolution to a See Now,… Read More

Read more
Keeping up with consumer behavior: social immediacy image

Luxury brands should get influencer marketing right

Let’s get something out of the way. Influencer Marketing is not a difficult to grasp marketing concept. It is basically like a sponsorship. You sponsor someone with a following on Instagram or YouTube (for example), in order to show and talk about your brand and its products to… Read More

Read more
Luxury brands should get influencer marketing right image

The Great Unbundling

If you think about most major industries, over time the companies offering products or services go from being generalist to specialists. They start off offering a major product and literally begin an industry this way. Then come along smaller players who ‘unbundle’ specific aspects of the business model… Read More

Read more
The Great Unbundling image

Are you making your customers actively happy?

We all heard about the studies that show it is cheaper to keep a customer and increase your earnings on them, instead of getting new customers. In my mind, the key metric that shows if a client is going to stay with you is not the amount of business these… Read More

Read more

(Not) understanding the customer journey

Think about the last time you bought a more important item online. Did you – as many online marketers wishfully summarize from inconclusive data – search for the product category and directly buy the product from a PPC ad? Or did you spend hours and hours reading reviews, asking for… Read More

Read more

Marketing is about Discovery and Attention

Getting people to discover your brand, and getting their attention for the right reason, is 99% of the job of a marketing person. I think that’s a pretty uncontroversial statement, yet many companies don’t rationally market this way. If you as a marketer firmly believe that facilitating discovery… Read More

Read more

I’d like to Smash your Brand into Pieces.

No, I am not suggesting I will go around your office tearing up brochures or ripping logo’s off the wall. Although that would be fun. The strictly theoretical question for you to answer is; is your brand still recognizable when you smash any part of your marketing collateral… Read More

Read more

The Golden Rule of the Brokerage Industry

Last I checked it’s 2017, and definitely not 1999. Yet when looking at the experience of becoming and being a customer with many brokers, you would think time stopped since the year the Euro was introduced. Due to compliance rules it’s pretty difficult to become a… Read More

Read more
The Golden Rule of the Brokerage Industry image

READY TO GET UNUSUALLY FOCUSEDTM?

Get in contact for a free consultation or a good chat about your business today. When you submit this form, one of our senior team members will get in contact post-haste.



contact background image