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Article

Forget about Google, mastering SEO in China with Baidu

Written by Bart Burggraaf

In a highly competitive industry, brokers across the board are seeing increasing acquisition costs through the traditional paid channels. As a result, SEO (Search Engine Optimization) has become a key element of most, if not all, brokers’ marketing tool box. Except in China, where most brokers still rely on traditional paid marketing with a heavy focus on media deals.

But the Chinese market, although big and attractive, is also being crowded by brokers, and acquisition costs are significantly higher than they used to be when using traditional media channels. Although characterized by a longer payback time, SEO consistently reduces the acquisition cost of brokers when given the right attention and investment.

In this article I will explain a little about how search in China works, and give some input on effective SEO tactics.

Read more on financemagnates.com

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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Did IG get a good deal on DailyFX?

DailyFX for years had been a stable generator of business for FXCM, and it is fair to say that it wouldn’t have considered selling the site if it wasn’t for the debt burden FXCM has due to the SNB issue and the resulting Leucadia deal.

Written by Bart Burggraaf

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