Read our latest article published on iMedia Connection and learn why we think that social media is not the most effective acquisition channel. Of course it is not the case that Social Media cannot ever be an acquisition channel;
“in fact, it is used by many businesses every day. And for some businesses, it is a better channel than average. But on the whole, other channels are more effective at acquisition, and time and money can be spent better elsewhere — especially for those on a limited budget.”
Read more at: http://www.imediaconnection.com/content/36884.asp
CEO & Partner (CH)
Morten is CEO & Partner at MediaGroup. With a background as head of agency sales in DoubleClick Media from 1999 to 2003, he founded a company that evolved into Mediagroup Worldwide in 2004. Morten holds an MA from Copenhagen Business School in international marketing. He brings many years of experience in cross-channel international digital advertising and extensive knowledge in the digital transformation of business in the B2C and B2B segments.
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