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Article

Using Brexit as a marketing opportunity

Written by Bart Burggraaf

On the 23rd of June, the United Kingdom decides if it wants to stay or leave. Like the exceedingly sad Dave Matthews song, this decision could stir up the emotional financial markets in unpredictable ways. There’s a lot at stake for traders and investors, and good communication around the market reaction will be followed with interest by current and potential customers.

So it makes sense to plan a marketing campaign around Brexit, like many of your competitors will.

Read more at financemagnates.com

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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Marketing in the online wealth management industry

Online wealth management is a rapidly growing industry and an interesting one to follow for brokers. What’s more, the relatively stable income, large assets under management and a different target audience makes for an attractive diversification play for brokers looking to escape volatile income and low account sizes. 

Written by Morten Gottrup

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