Research estimates anywhere between 30% and 60% of display ads are viewed by robots.
Think about that for a moment. Right now, at least 30% of your display advertising budget might as well be flushed through the toilet.
How much of an impact would it make on your bottom line if your display advertising would perform 30% better? And it is not just Display Advertising. The problem exists with Pay Per Click search engine advertising, video advertising, native advertising; basically all parts of your online advertising budget are touched by fraud.
What can advertisers do about this?
Read more at Leaprate.
CEO & Partner (CH)
Morten is CEO & Partner at MediaGroup. With a background as head of agency sales in DoubleClick Media from 1999 to 2003, he founded a company that evolved into Mediagroup Worldwide in 2004. Morten holds an MA from Copenhagen Business School in international marketing. He brings many years of experience in cross-channel international digital advertising and extensive knowledge in the digital transformation of business in the B2C and B2B segments.
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