In today's episode - the thirty-sixth in our series - Bart Burggraaf, partner at MediaGroup, speaks with Mark Frankel, the Director of Content Operations at International SOS. The company helps to mitigate and reduce exposure to health and security risks by designing robust and customized preventive reports.   

In addition to talking about his role at International SOS, Mark highlights his previous experiences at Philip Morris and the BBC. Mark's experiences have taught him that building personal connections in content marketing is crucial, as marketing is all about trust. To him, this is how businesses can create and maintain relationships with their target audience.

Mark has a deep passion for storytelling and unearthing hidden narratives, which his time at the BBC demonstrates. He then pivoted to Philip Morris as he was interested in the idea of working on a campaign to create a smoke-free world. This was influenced by his mother's early death from cancer at the age of 65 as a result of being a heavy smoker, despite trying to quit multiple times.

Finally, Bart and Valeriia wrap up the podcast by discussing how companies should take a targeted approach when content marketing by considering suitable channels and adjusting marketing messages if needed.  

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach out to us at: [email protected].