“Most financial marketers look at the direct response (if at all) in order to gauge performance. Metrics like click through rate, inbound telephone calls and even leads generated are tracked back to their source and tallied in cost-per-action type figures. In this weeks LeapRate editorial MediaGroup London discusses how this data can be misleading”.
Read more: http://leaprate.com/2014/11/guest-editorial-guide-to-direct-marketing-for-brokers/
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
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