Search Engine Optimization as a field has grown up alongside Google. Google is like a mountain – you can climb the mountain, but you can't move it. It has now gotten to a stage where it is very hard for ‘normal’ marketers to get the most out of their search presence. Hiring specialised staff or agencies becomes almost a requirement to compete in some markets. The rewards for playing can be enormous, with some estimates stating that almost 53% of the traffic from search engines comes from organic search results.
Robbin and I discuss how Saxo Bank informs and educates traders to make ‘safer and better’ trading decisions—and improve the bank’s position in the search engines for online trading-related queries. We talk about how SEO works for Saxo, and what role MediaGroup plays in their strategy. We also discuss affiliate marketing—the Saxo way—focusing on partnerships over loose advertising relationships.
Join us as we discuss these topics and get a rare look in the kitchen of one of the worlds biggest online trading companies, originally from Copenhagen, Denmark.
Our guest: Robbin Wolfs – Global affiliate & SEO lead at Saxo Bank
Robbin is originally from Amsterdam, where he spent some time lecturing the Digital Marketing class at University-level and also worked for an engineering consultancy firm before joining Saxo Bank at their Copenhagen offices.
Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please feel free to add your comments and ideas. We value your opinion.
If you want to get in touch with us, email us at: info@mediagroupww.com, and we will be happy to discuss your digital marketing needs.
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: info@mediagroupww.com
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Podcast
Episode 5 | Marketing before the Internet
How were marketing and advertising done before the internet? With everything still evolving so radically today, nobody can truly project what we'll be doing or looking at three to five years from now – but it is really exciting generating real business for real companies during these ever-changing times.
Leveret af Bart Burggraaf
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