Consumer behavior has changed forever. Online avenues allow your customers to get what they want, when they want. And if your company doesn’t provide a way, someone else will. Case in point; the movie and record industry.
In this regard, Tommy Hilfiger’s evolution to a See Now, Buy Now sales strategy is inspiring. It involved a change in the way they roll out collections from a 1 year systemic process to a simultaneous execution over the course of a matter of weeks – all in order to meet the demand for instant gratification.
See now, buy in six months? Not good enough for Tommy Hilfiger’s social media savvy target market. This 18 to 30-something crowd demand social immediacy – the power to see something and purchase immediately. In a move that harnessed the power of the whole organisation, Tommy Hilfiger pulled off a huge marketing and operations shake up.
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
Populære kategorier:
The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
Latest Insights
Article
Co-op Advertising Needs To Go Online
Co-op advertising is when brands partly pay retailers for the cost of advertising the brands’ products locally. It is an inducement – together with in-store displays, credit terms, discounts and more – to get retailers to carry more product in a better way, so that brands can eventually sell more.
Skrevet af Anders Bigandt
Kvartvalvis indsigt om marketing i vores nyhedsbrev
Vi har forpligtet os til at hjælpe dig med at få de bedste resultater for din marketingstrategi. Vores eksperter giver dig handlingsorienteret indsigter og viden baseret på vores erfaringer med at løse de største marketing udfodringer. Frameld dig til hver en tid.
Mediagroup Worldwide tager udgangspunkt i den overstående information i forhold til at tilmelde dig til vores nyhedsbrev. Politik om beskyttelse af personlige oplysninger
