We are back today with Gabby Herrera, brand content manager at Purina ONE, who joins host Bart Burggraaf in discussing her career working in a pet food brand owned by one of the largest multinationals. 

They discuss the relative advantages and disadvantages of large businesses, with Gabby pointing out the differences in workflow and decision-making. They also highlight how large enterprises can act swiftly and put resources behind new decisions when needed.

Then, Bart and Gabby talk about the nuances of working across cultural boundaries, focusing on markets in different European nations. Gabby highlights how differences between markets are the norm, and each market requires a dedicated approach, but also points out the ease and simplicity of working cross-culturally when the business and clients are united by their love of pets.

Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].