We all heard about the studies that show it is cheaper to keep a customer and increase your earnings on them, instead of getting new customers. In my mind, the key metric that shows if a client is going to stay with you is not the amount of business these… Read More

Think about the last time you bought a more important item online. Did you – as many online marketers wishfully summarize from inconclusive data – search for the product category and directly buy the product from a PPC ad? Or did you spend hours and hours reading reviews, asking for… Read More

Getting people to discover your brand, and getting their attention for the right reason, is 99% of the job of a marketing person. I think that’s a pretty uncontroversial statement, yet many companies don’t rationally market this way. If you as a marketer firmly believe that facilitating discovery… Read More

Anyone working considerable time in a marketing role at a broker will recognize feedback from the sales department often revolves around the quality of the leads they get. As you are probably aware, this is not always for good reason. In this article I want to discuss the… Read More

No, I am not suggesting I will go around your office tearing up brochures or ripping logo’s off the wall. Although that would be fun. The strictly theoretical question for you to answer is; is your brand still recognizable when you smash any part of your marketing collateral… Read More

So you are a small broker and want to grow quickly. What’s a firm to do? You hire a call centre, offer amazing bonuses and try to do everything you can to increase your earnings. You get everyone in the company on KPI based compensation, because more revenue… Read More