Despite the economic softening caused by the global pandemic, experts estimate that Chinese B2B trade will continue to grow 30% annually to 350 billion by 2024. By embracing digitalisation, companies in China are seeing significant growth, while also increasing digital competition. So how to find success for B2B companies in… Read More

Lukasz Szkobel, our Head of Display, sheds some light on the possible scenarios. The end of the cookie era is approaching – we are all aware of it. However, we are still discussing the possible solutions for advertisers, and nothing is set in stone yet.  In January 2022, we will face… Read More

After all their efforts in search engine optimization (SEO), many clients ask the question: “Can I stop running PPC if my organic ranking is high enough?”. It is understandable because.. why pay if your website is already on top of the search results? Well, there are a lot… Read More

Under this rule, FB didn’t allow images for advertising to have more than 20% text surface. The news of removal was officially announced just a few days ago. Magdalena Drzewicka, our head of operations, asks ‘what does this really mean?’. In theory, we could say that advertisers have finally been… Read More

Earlier last year, Google Ads introduced automated recommendations for paid advertisements, including keyword bidding, new ad copies, budget changes and bidding strategy. These recommendations are now being automatically applied by Google. You may find new creative running that was created by the system (without notification) because they are automatically applied… Read More

In the latest updates Apple announced major changes to data tracking permissions in the upcoming update of iOS14, due to occur early in 2021. How will advertisement on social media platforms be affected? What is the future of personal tracking? What consequences will it bring? At the moment, these questions… Read More

2020 was a monumental year not only for society but also for advertisers with major changes in day-to-day lives. Facebook has named 4 key challenges, that advertisers will most likely face in 2021: Unclear market learnings Business has been forced to rethink operations and how messaging resonates with their consumers. Read More

There is a major change coming for PPC advertising with Google. They have announced that by July 2021, some of the ways in which search ads are targeted won’t be available anymore. In particular, the broad match modifier, which made it so that ads were targeted widely to a variety… Read More

“Time and time again I see advertisers make one big mistake when media planning. They invest only in low funnel campaigns. It might be the right strategy in the short run, but choosing the full funnel approach is key to long-term media planning and scaling a business.” – Julie Amanda… Read More

The popularity of voice searching has greatly increased in recent years, and this trend will continue to gradually change the SEO industry. The reasons are simple; for the typical user, speaking is faster and easier than typing. Additionally, it allows people to do other things at the same time. Breakthroughs… Read More