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SEO trends to watch in 2022

As we look back on the events that have taken place in the SEO industry in 2021, we can see that Google has put in much effort to make the search engine landscape safer and more user-friendly. These can be seen through some of the major changes Google had put… Read More

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A twofold omnichannel strategy to maximise sales during the seasonal period

The retail and eCommerce omnichannel consumer journey comprises numerous touchpoints. Among all, digital remains a significant touchpoint before a visit to a physical store since omnichannel customers research more online to reach a final purchase decision. Undoubtedly, brands will flood promotional campaigns into digital channels and intensify competition during seasonal… Read More

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Negative SEO

Negative SEO is the malicious malpractice of attacking a competitor’s good standing with their audience and their hard-earned spot on the SERP. It is precisely what it says—the opposite of high-quality SEO obtained via Global SEO Services following good practices. Positive SEO under… Read More

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Boost organic rankings on Google with SEO A/B testing

The struggle to gain page visibility on Search Engine Results Pages (SERPs) has never been more relevant than it is now. With billions of pages being born each day, it is hard not to feel a little overwhelmed in keeping up and staying relevant. In addition to the fierce competition… Read More

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