The MGWW Blog - Recent Marketing News from MediaGroup Worldwide

Sales vs. Marketing: observations about broker lead quality

Anyone working considerable time in a marketing role at a broker will recognize feedback from the sales department often revolves around the quality of the leads they get. As you are probably aware, this is not always for good reason. In this article I want to discuss the… Read More

I’d like to Smash your Brand into Pieces.

No, I am not suggesting I will go around your office tearing up brochures or ripping logo’s off the wall. Although that would be fun. The strictly theoretical question for you to answer is; is your brand still recognizable when you smash any part of your marketing collateral… Read More

No, Robots should not run your marketing

A lot of marketing people in the brokerage industry look with envy at companies in this space that automate large parts of their marketing. And to a certain extent, optimizing advertising can be done by rules and robots. However, if you look at the business model of those companies automating a… Read More

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The Golden Rule of the Brokerage Industry

Last I checked it’s 2017, and definitely not 1999. Yet when looking at the experience of becoming and being a customer with many brokers, you would think time stopped since the year the Euro was introduced. Due to compliance rules it’s pretty difficult to become a… Read More

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How to Double your Conversions in 2017

Yes, we should all really go to the gym more. And eat healthy. Spend more time with the family. New Year’s resolutions aplenty, but I’d really like you to add another one to the list. This one is to do with business, and to be more precise, with… Read More

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Why CySEC is right to ban bonuses and stop pressure selling

So you are a small broker and want to grow quickly. What’s a firm to do? You hire a call centre, offer amazing bonuses and try to do everything you can to increase your earnings. You get everyone in the company on KPI based compensation, because more revenue… Read More

Marketing is not the pretty print ad you make. Marketing is about finding and communicating differentiators.

The FX industry, despite being a massive producer of ultra-modern, leading edge technology that drives the digital financial markets industry forward, is a relationship business. As a result of the dichotomy between the product, made up of its finely honed components which create access to global… Read More

One thing we can say is that Saxo has become much less conservative in recent times

A top-level domain (TLD) is an extension like .com, .net or .de. A few years ago, the organisation that administers these TLDs started allowing people to own their own TLD. Which means that Google might own .google and put sites like search.google or gmail.google on it. One… Read More

Forget about Google, mastering SEO in China with Baidu

In a highly competitive industry, brokers across the board are seeing increasing acquisition costs through the traditional paid channels. As a result, SEO (Search Engine Optimization) has become a key element of most, if not all, brokers’ marketing tool box. Except in China, where most brokers still rely on traditional… Read More

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Did IG Get a Good Deal on DailyFX?

British broker IG Group recently bought DailyFX from FXCM. DailyFX for years had been a stable generator of business for FXCM, and it is fair to say that it wouldn’t have considered selling the site if it wasn’t for the debt burden FXCM has due to… Read More