There is a major change coming for PPC advertising with Google. They have announced that by July 2021, some of the ways in which search ads are targeted won’t be available anymore. In particular, the broad match modifier, which made it so that ads were targeted widely to a variety… Read More

“Time and time again I see advertisers make one big mistake when media planning. They invest only in low funnel campaigns. It might be the right strategy in the short run, but choosing the full funnel approach is key to long-term media planning and scaling a business.” – Julie Amanda… Read More

The popularity of voice searching has greatly increased in recent years, and this trend will continue to gradually change the SEO industry. The reasons are simple; for the typical user, speaking is faster and easier than typing. Additionally, it allows people to do other things at the same time. Breakthroughs… Read More

When we talk with our potential and current clients, we often hear very similar or even the same SEO questions and quandaries. Therefore, we decided to collect them all in one place and engaged our team of SEO experts to provide comprehensive answers for the most common real-life concerns about… Read More

“As the global leader in robotic automation it is important for us to work with an agency that can provide worldwide coverage and deliver on our business goals; MediaGroup has certainly done both over the period we have been working with them. MGWW are running campaigns for Universal Robots in… Read More

It’s an utopian dream to think that all advertising should be interesting and people will enthusiastically spend their time and attention on it. Just not going to happen. Still, the very premise of advertising is that it generates interest and gets people to buy your product. There is a basic conflict… Read More

Consumer behavior has changed forever. Online avenues allow your customers to get what they want, when they want. And if your company doesn’t provide a way, someone else will. Case in point; the movie and record industry. In this regard, Tommy Hilfiger’s evolution to a See Now,… Read More

Co-op advertising is when brands partly pay retailers for the cost of advertising the brands’ products locally. It is an inducement – together with in-store displays, credit terms, discounts and more – to get retailers to carry more product in a better way, so that brands can eventually sell more. Read More

Let’s get something out of the way. Influencer Marketing is not a difficult to grasp marketing concept. It is basically like a sponsorship. You sponsor someone with a following on Instagram or YouTube (for example), in order to show and talk about your brand and its products to… Read More