Have you ever wondered how CPM can affect your ad performance? Many marketers try to buy the cheapest impressions to meet the expectations of their customers, but is this a good strategy? Is it quantity or quality impressions that you need for success? Before we explore… Read More

When it comes to bidding on brand terms, there is a question that has come across the minds of all PPC specialists: should I pay money for brand keyword clicks if the brand is already ranking high in organic results? If so, when should I do it? In my view… Read More

When companies decide to make customers do things they could solve, but choose not to, they are in effect externalising their own cost. Don’t make your customers pay for your reduction in cost. Instead, see it as a marketing opportunity. Think about it this way: when a supermarket makes you… Read More

As we look back on the events that have taken place in the SEO industry in 2021, we can see that Google has put in much effort to make the search engine landscape safer and more user-friendly. These can be seen through some of the major changes Google had put… Read More

The retail and eCommerce omnichannel consumer journey comprises numerous touchpoints. Among all, digital remains a significant touchpoint before a visit to a physical store since omnichannel customers research more online to reach a final purchase decision. Undoubtedly, brands will flood promotional campaigns into digital channels and intensify competition during seasonal… Read More

I am writing this post due to the copious inquiries about the latest and upcoming updates of the Google algorithm. Every year, I see more and more topics and questions on the above, both from colleagues within the industry and different clients. In my opinion, this is the result of… Read More

With 2022 ahead, Pinterest shared another list of predictions about ‘trends’ in the coming year. It appears you may find a little bit more there than just knowledge about what people may share or look for on Pinterest. If you are good at… Read More

On the surface, marketing to Gen Z may seem like a difficult and specialised task. With stereotypes such as their short attention spans and newfangled ideas that are impossible to grasp, companies have often struggled to connect with this new generation of consumers. However, even though different demographics do indeed… Read More

While browsing the web, you have certainly noticed, more than once, banners that contain video or agile animations. They might have been the reason you were inclined to stop and take a closer look at what the advertiser had to offer. The fact is, animated banners help attract attention, build… Read More

With over 84 million monthly users, Yandex is considered to be the most popular search engine in Russia, covering more than half of the Russian search market. It is also used in other CIS countries, with the largest markets being Belarus, Kazakhstan, Uzbekistan, and Ukraine.   Source:… Read More