With 2022 ahead, Pinterest shared another list of predictions about ‘trends’ in the coming year. It appears you may find a little bit more there than just knowledge about what people may share or look for on Pinterest. If you are good at… Read More

On the surface, marketing to Gen Z may seem like a difficult and specialised task. With stereotypes such as their short attention spans and newfangled ideas that are impossible to grasp, companies have often struggled to connect with this new generation of consumers. However, even though different demographics do indeed… Read More

While browsing the web, you have certainly noticed, more than once, banners that contain video or agile animations. They might have been the reason you were inclined to stop and take a closer look at what the advertiser had to offer. The fact is, animated banners help attract attention, build… Read More

With over 84 million monthly users, Yandex is considered to be the most popular search engine in Russia, covering more than half of the Russian search market. It is also used in other CIS countries, with the largest markets being Belarus, Kazakhstan, Uzbekistan, and Ukraine.   Source:… Read More

When it comes to high-quality SEO strategies, the chicken and the egg arrived at the same time. Many website owners get stuck when deciding who they should please more: Google or their users. The simple truth here is that if your core focus is genuinely on hearing what consumers want,… Read More

Negative SEO is the malicious malpractice of attacking a competitor’s good standing with their audience and their hard-earned spot on the SERP. It is precisely what it says—the opposite of high-quality SEO obtained via Global SEO Services following good practices. Positive SEO under… Read More

The struggle to gain page visibility on Search Engine Results Pages (SERPs) has never been more relevant than it is now. With billions of pages being born each day, it is hard not to feel a little overwhelmed in keeping up and staying relevant. In addition to the fierce competition… Read More

One of the bigger challenges companies face when they take their business online is visibility. Particularly, the lack of it. With millions of web pages floating around Google, it feels impossible to get even one foot in the door and show up on results pages, let alone rank high. We… Read More

Opting for Evergreen Content (EGC) as part of an effective SEO strategy is not an either/or scenario. You can proceed with your existing content plan AND introduce an EGC strategy for generous increases in your ROI. Evergreen Content are search engine optimised articles (blogs and various web pages) that provide… Read More

Did you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed. It’s still at the top of millions of playlists as it remains popular—the lyrics remain relevant through time to a large audience—regardless of age. It’s precisely what… Read More