Guide to direct marketing for brokers

“Most financial marketers look at the direct response (if at all) in order to gauge performance. Metrics like click through rate, inbound telephone calls and even leads generated are tracked back to their source and tallied in cost-per-action type figures. In this weeks LeapRate editorial MediaGroup London discusses how this data can be misleading”. Read more: http://leaprate.com/2014/11/guest-editorial-guide-to-direct-marketing-for-brokers/