A top-level domain (TLD) is an extension like .com, .net or .de. A few years ago, the organisation that administers these TLDs started allowing people to own their own TLD. Which means that Google might own .google and put sites like search.google or gmail.google on it.
One might consider owning .YourName but alas the costs are prohibitive for mere mortals. To own your very own TLD will set you back $185,000 to start and then 25K per year.
Saxo Bank has much deeper pockets then the average person and recently changed its website address from saxobank.com to home.saxo. It registered this TLD in early 2015 and has now launched what is probably the first in a series of new services to be made available under the .saxo TLD, the firm’s homepage.
Read more on financemagnates.com
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
Popular categories:
The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
Latest Insights
Article
Forget about Google, mastering SEO in China with Baidu
In a highly competitive industry, brokers across the board are seeing increasing acquisition costs through the traditional paid channels. As a result, SEO (Search Engine Optimization) has become a key element of most, if not all, brokers’ marketing tool box.
Written by Bart Burggraaf
Weekly marketing advice in our newsletter
We are committed to help you get best results in your marketing game. Our experts will give you actionable insights to tackle the biggest marketing challenges. Unsubscribe at any time.
Mediagroup Worldwide processes the above information in order to subscribe you to the newsletter. Privacy Policy
