When a company comes to the stage where the frantic focus on leads and accounts on a day to day basis has given way to medium to long term planning, brokers often start thinking about their ‘brand’ and how they can grow awareness and positive brand associations. It makes sense because a good brand is a gift that keeps on giving; focus just on direct marketing and the leads and accounts coming in will come to a trickle if you stop spending.

In this article on FinanceMagnates, we focus on the steps a broker can take to build a better brand: http://www.financemagnates.com/executives/insights/better-brand-building-for-brokers/