Usługi

Wszystkie usługi

Audyt & Strategia

Search Engine Optimization

Reklama internetowa

Dane & Analiza

Nasi klienci

Wszyscy klienci

Wszystkie Case Studies

Nagrody & Wyróżnienia

Insighty

Articles

Podcast

Interview

Resources

O nas
Kariera
Blog

Artykuł

Brand advertising beyond the click

Autor: Bart Burggraaf

If you run marketing for a high-end brand, the typical idea of a successful advertising campaign is one where you ‘reach’ as many of your target audience as possible. Online, that reach is typically measured in views and clicks, and perhaps validated with the occasional post campaign study. Brands assume that if someone has seen an ad and clicked on it, that means you had the audiences’ attention, which will translate into awareness, and later, consideration and purchases.

While that is true to an extent, many views are not actually seen, and clicks are forgotten or not intended. There is a cohort among these groups of viewers and clickers who are more likely to purchase then all the rest, and the key is of course to find them. The typical solution to this ‘problem’ is to add more targeting criteria. We see male 30-45, with high income and hobbies such as golf purchasing the product, we must narrow down our marketing to cater to them. But this is the wrong approach, because you severely limit the potential audience and get to a self-fulfilling prophecy situation.

Image (12).webp

Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

Śledź nas na:

The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

Kwartalne analizy i nowości marketingowe w naszym newsletterze

Mediagroup Worldwide przetwarza powyższe informacje w celu zapisania użytkownika do newslettera. Polityka prywatności

Latest Insights

Article

Are you making your customers actively happy?

We all heard about the studies that show it is cheaper to keep a customer and increase your earnings on them, instead of getting new customers. In my mind, the key metric that shows if a client is going to stay with you is not the amount of business these customers do with you, or the likelihood they would recommend your business. It is to do with happiness, and to be precise Active Happiness.

Autor: Morten Gottrup

Kwartalne analizy i nowości marketingowe w naszym newsletterze

Chcemy pomóc uzyskać Ci jak najlepsze wyniki w marketingu online. Nasi eksperci dzielą się praktycznymi wskazówkami i wiedzą. W każdej chwili możesz zrezygnować z subskrypcji.

Mediagroup Worldwide przetwarza powyższe informacje w celu zapisania użytkownika do newslettera. Polityka prywatności