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Did IG get a good deal on DailyFX?

Autor: Bart Burggraaf

British broker IG Group recently bought DailyFX from FXCM.

DailyFX for years had been a stable generator of business for FXCM, and it is fair to say that it wouldn’t have considered selling the site if it wasn’t for the debt burden FXCM has due to the SNB issue and the resulting Leucadia deal.

IG paid $40 million for the site while FXCM continues to get advertising space targeting North American audiences. Bear with me while I work through some of the numbers to arrive at an estimated fair value for the publishing operation.

Read more on financemagnates.com

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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Is SEO really dead for Forex and Binary?

Google was revolutionary. No search engine before it took the approach that it did, and Google was rewarded with an enormous cash cow as a result. When we ask questions like ‘should we be doing SEO’ the real question should be ‘what kind of SEO should we do, and is it worth it?’. To answer that question, we need to understand how Google works.

Autor: Bart Burggraaf

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