Usługi

Wszystkie usługi

Audyt & Strategia

Search Engine Optimization

Reklama internetowa

Dane & Analiza

Nasi klienci

Wszyscy klienci

Wszystkie Case Studies

Nagrody & Wyróżnienia

Insighty

Articles

Podcast

Interview

Resources

O nas
Kariera
Podcast

Odcinek

Episode 35 | Disruptive marketing

Gospodarz podcastu: Bart Burggraaf

Today on Memorable Marketing, Bart speaks to Christian Johansen, the Global Digital Marketing Manager at Universal Robots. The company is a leading global manufacturer of collaborative robots to assist in automating and streamlining production processes.  

Here, the pair talk about different and unique ways to market a brand, the implementation of B2C working methods for B2B marketing, and how that impacts the customer journey.  

Christian explains that opening additional channels helps build a better user experience. In his eyes, companies nowadays need to have well-designed websites in addition to attentive customer service. Therefore, brands should make it easy for customers to do business with them. This means making the customer's journey as frictionless as possible. Additionally, he also says that brands should focus on addressing their customer's pain points as a way to get them interested in a product or service.  

Christian's experience mainly revolves around digital marketing. He shares his insights regarding challenging the traditional ways of doing business, integrating online and offline tactics and explaining Universal Robot's approach to digital marketing. He also highlights some brands he admires and is inspired by from a marketing POV, and what businesses can learn from them.  

Finally, Bart and Valeriia wrap up the podcast by discussing how companies can pivot their approach by utilizing various marketing platforms and adopting a customer-centric approach. 

Memorable Marketing by MediaGroup interviews leading CMO’s, business innovators, entrepreneurs, experts on all things marketing, brands, campaigns, and awareness. Please join the conversation by leaving your comments, thoughts and questions and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail, feel free to reach out to us at: info@mediagroupww.com.

Image (12).webp

Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

Śledź nas na:

The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: info@mediagroupww.com

Kwartalne analizy i nowości marketingowe w naszym newsletterze

Mediagroup Worldwide przetwarza powyższe informacje w celu zapisania użytkownika do newslettera. Polityka prywatności

Latest Insights

Ep 34 Memorable Marketing banner

Podcast

Episode 34 | Global vs. Localized marketing

Today on Memorable Marketing, Bart speaks to Liz Fendt, a marketeer, currently Global CMO at TÜV SÜD, who works to bring German products and services to a global audience, in a career spanning Asia and Europe. The state of the global marketing industry, regional and national differences, and the convergence of B2B and B2C marketing are just some of the topics covered in this episode. 

Gospodarz podcastu: Bart Burggraaf

Kwartalne analizy i nowości marketingowe w naszym newsletterze

Chcemy pomóc uzyskać Ci jak najlepsze wyniki w marketingu online. Nasi eksperci dzielą się praktycznymi wskazówkami i wiedzą. W każdej chwili możesz zrezygnować z subskrypcji.

Mediagroup Worldwide przetwarza powyższe informacje w celu zapisania użytkownika do newslettera. Polityka prywatności