The promise of unlimited free clicks. Rising to the top of the search engines, gaining massive market share with little effort. Which marketer hasn’t daydreamed about this. Or perhaps I am the only one. When reality sinks in, we realize this stuff is hard work. Good Search Engine Optimization (SEO) requires an ongoing effort both on your site and in building links off your site. To make matters worse, an arms race of sorts in the online trading industry has made it more and more difficult to rank for the biggest volume keywords.
But there is hope. We can win this SEO war with smart and consistent effort. Without making major mistakes along the way and eventually realizing it has been an exercise in futility. So how to avoid making some of these biggest mistakes?
Read more at FinanceFeeds.
Partner (DK)
Martin is a Partner at MediaGroup. He is based in Copenhagen and works mainly on client strategy, digital media strategy and new business. Martin is also a mentor for the account management department. He comes with a senior manager background and a comprehensive knowledge of all aspects of Commercial Internet Business. Working in digital marketing for 20+ years, he has a history of building large sales teams and growing and selling companies. Martin holds an MBA from AVT Business School.
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Why marketing begins before startups go to market
The sage advice often repeated in the startup world goes a little like this; Identify a problem, get some funding, build your product to solve the problem, adjust it to the market as you go and achieve Product/Market fit. Get some more funding and then focus on growth. But what this admittedly good advice skips over is the part before identifying a problem.
Autor: Anders Bigandt
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