In an excellent article on Bloomberg, Noah Smith talks about high frequency contracts and the impact this will have on the way our economy works. In the future he envisions, contracts for work will be automatically and in real-time negotiated between machines, according to changing market conditions, performance and competition.
Like the financial markets, which have long moved from shouting pitchmen in trading pits to high frequency online trading, advertising has moved to real-time automation too. Starting with pay per click advertising in the early days of the internet, the online banner advertising space has now largely moved to an automated, programmatic environment.
Read more on financemagnates.com
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
Popularne kategorie:
The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
Latest Insights
Article
After the Google ban, what marketing tactics can payday lenders still use?
Google recently announced it would stop allowing payday loan companies to place ads in its search results. It followed Facebook and others in stopping this gigantic industry from advertising their products.
Autor: Bart Burggraaf
Kwartalne analizy i nowości marketingowe w naszym newsletterze
Chcemy pomóc uzyskać Ci jak najlepsze wyniki w marketingu online. Nasi eksperci dzielą się praktycznymi wskazówkami i wiedzą. W każdej chwili możesz zrezygnować z subskrypcji.
Mediagroup Worldwide przetwarza powyższe informacje w celu zapisania użytkownika do newslettera. Polityka prywatności
