Description

As a Digital Marketing Specialist, you will be responsible for planning, implementing, and optimizing our paid advertising and social media strategies for APAC Region. The ideal candidate is a results-driven professional with a proven track record of managing successful paid media campaigns to increase brand awareness, drive traffic, and generate leads. You will be working side-by-side with other digital marketing experts and reporting directly to the Head of the Paid Ads Department.

Essential requirements

• 2 years' experience in the field of digital marketing in APAC.
• In-depth knowledge of paid advertising platforms (Baidu, Naver, Yahoo JP, Toutiao & 360, Google Ads, Google Analytics, Meta and others), algorithms, and industry trends.
• Advanced level of English. 
• Ability to work in a fast-paced environment, perform under pressure and navigate challenges.
• Strategic thinking and high-performance approach.
• Ability to analyse data, identify patterns, and derive actionable insight.

Nice to have

• Excellent communication skills with the ability to articulate marketing concepts to both technical and non-technical stakeholders.
• Problem-solving skills to overcome obstacles and find effective solutions. 
• Bachelor's degree in Marketing, Communications, or another related field.

Responsibilities

• Developing and implementing holistic digital advertising strategies covering Display/Programmatic, PPC and social media channels in APAC. 
• Creating, managing, and optimizing PPC campaigns on platforms such as Baidu, Naver, Yahoo JP, Google Ads and Bing Ads. 
• Leading social media advertising initiatives across platforms like WeChat, TikTok, Facebook, Instagram, Twitter, and other Asian platforms.
• Optimizing budget allocation based on performance and objectives.
• Utilizing analytics tools to measure key performance indicators (KPIs) and adjusting strategies accordingly.

Why join us?

• International environment. Our offices are in Cracow, Copenhagen, and Hong Kong. 
• Paid annual leave. All our employees are entitled to a minimum of 25 days off per year.  
• Learning opportunities. The company sponsors attendance at business conferences, provides access to top-class marketing tools, and organizes in-house training.
• Team-building activities. Both indoors and outdoors. Company lunches, dinners, birthday parties, bowling, and sports competitions. 
• Flexible working hours.  
• Food and beverages. Coffee, tea, fresh fruit, and snacks.  
• Private medical care.
• Sports card.
• Pension plan.

Recruitment stages

• CV screening. Your CV will be viewed by the HR Manager. 
• Aptitude Test. You will be asked to complete an online test which will verify your general capabilities required for the job. 
• 1st Interview. If you meet the job requirements, you will receive an invitation to the 1st interview with the HR Manager. 
• 2nd Interview. If it goes well, you will be invited to a 2nd interview with the Hiring Manager. 
• Final Interview. If we find you a good match for the role, you will get an invitation to the final interview with the company owner.

*All the interviews will be conducted online through Microsoft Teams.  
 

Interested? Share with us your resume, and we will get back to you as soon as possible.