The world can appreciate the importance of design and innovation. Moonraft Innovation Labs focuses on Design-Driven Innovation. They are bringing Design, Art and Technology together to deliver differentiated digital experiences that drive business outcomes in exciting and innovative ways.

Moonraft is indeed an exciting design-driven UX firm on a mission to advance human experience through design-driven innovation. Moonraft is a design-driven digital experience. They use design to solve customer problems and deliver a smooth synergy between UI (user interface) and UX (user experience). They set off with the whole idea of bringing design and technology together after realising there was a gap in the market where you design digital experiences, but what goes live is very different. Moonraft came into existence while attempting to solve this problem. They brought design and technology together to drive digital experiences that come out the way they were designed.

Design offers new meaning through creative expression at the intersection of business and technology. Design is all about creating innovative solutions for customers with emotional appeal; art is self-expression meant to engage an audience emotionally to create the desired response from them – this link between both disciplines creates opportunities that drive innovation across industries.

Placing the human at the centre brings quantitative and qualitative techniques together to develop consumer insights. Their techno-creative team, bridging consumer insights, business understanding and advanced technology skills, then builds humanistic technology solutions. In today's discussion, we hear how experimentation is at the core of every innovation within the team of "Rafters" at Moonraft.

Our guest: Promit Sanyal – Chief Marketing Officer & Head of Alliances | TedX speaker

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