Perhaps the biggest worry for brokers after Brexit is passporting. Will EU brokers be allowed to do business in the UK and will UK brokers be able to do business in the EU?
I personally think that when the UK leaves the EU, there will be a comprehensive package on the table to ensure passporting continues. But you never know. Most of the larger UK regulated brokers have been regulated elsewhere, in addition to the UK, and for those outside the UK that want to get traders there; well the UK is an important market, but one of many. Plus you will have at least a few years to prepare, so perhaps things aren’t that bad.
So besides the potential nightmare of regulation, marketing-wise Brexit can be an opportunity for UK brokers. Whichever way the Brexit process itself goes, they can use this as an opportunity to differentiate themselves from all the others. For instance, in case the UK implements policies that will make it much more independent of the EU, brokers can talk to foreign traders about the advantages enjoyed by many “offshore” jurisdictions: differentiation, privacy and security. Plus a good regulator.
Read more on financefeeds.com
Partner (NL)
Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.
受歡迎的類別:
The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
Latest Insights
Article
Why financial services companies should not always be closing
Sooner or later, being a sales-driven organisation is going to bite you in the rear. If the regulators or courts don’t get you, customers will. They will complain, leave nasty reviews, talk to their friends and most importantly, not spend their money with you. There are businesses where the sales department should be the number one priority, financial services shouldn’t be one of them.
撰寫者 Anders Bigandt
我們的電子通訊提供季度營銷見解
我們致力協助您在營銷策略中取得最佳成果,我們的專家會根據經驗提供可行的見解和知識,助您應對最大的營銷挑戰。隨時取消訂閱。
Mediagroup Worldwide 處理上述資訊的目的是為了讓您訂閱電子通訊。 私隱政策