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Episode 8 | From marketing to IPO

主持人 Bart Burggraaf

What does the exciting journey from marketing to obtaining an IPO, and finally listing on the Stock exchange entail? How does Kapital Partner approach the journey with small and mid-cap companies that want to list their company? At which stage can they step in to find the right pre-IPO funding, and what does the business need to do in preparation for an IPO? How long will this journey take and what can be expected along the way?

Jesper shares how Kapital Partner was founded and how they supply financial advice to especially Nordic SMEs and the IPO listing of companies on Nasdaq Nordic. They are Nasdaq Certified Advisors in Denmark and Sweden, and Nordic Growth Market Mentors.

He shares how they enhance publicly-listed SME companies’ exposure to the stock market investors through investor relations and market relations services, creating a basis for liquidity in the companies’ stocks and fair pricing of the companies.

Our Guest: Jesper Ilsøe – Partner at Kapital Partner

Jesper Ilsøe started his career as an attorney and counsellor at law as a member of the New York Bar. He has more than 20 years of experience within different areas of financing and investment banking and is a versatile and experienced corporate finance capacity. Before founding Kapital Partner, Jesper worked, among others, at Nordea (Aros Securities), Danske Securities (Danske Bank) and Gudme Raaschou (HSH Nordbank) where he was a Nordic top-rated equity analyst. Jesper has advised Nordic and international companies about equity and loan structures, IPOs, secondary public offerings, M&A, etc.

Memorable Marketing by MediaGroup interviews leading CMOs, business innovators, entrepreneurs, and experts on all things marketing, brands, campaigns, and awareness. Please share your thoughts and ideas in the comments. Your opinion is important to us.

Feel free to contact us at [email protected] to discuss your business's SEO and digital marketing needs and strategies to ensure optimal visibility on your journey to the Stock Exchange.

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Episode 7 | Beyond the pixel

The internet created an entirely new way of buying that left out the crucial buyer experience altogether. Although the focus shifted to 'the faster the better' — we can expect a counter-movement where people start craving again for that highly personalised engagement and care that used to be the defining line in adding value to a brand.

主持人 Bart Burggraaf

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