Today on Memorable Marketing Bart speaks to Gabriella Herrera, brand content manager at Purina ONE. Gabby, based in Barcelona, has worked across diverse sectors including reality television, brand and content marketing, and as an entrepreneur within the restaurant business. Bart and Gabby reflect on the importance of diverse commercial and life experiences in building a career in marketing, and the peculiarities of different business segments and sizes.

Gabby has extensive top-level marketing experience at major brands including Aldi, brand activation with Barcelona FC, and most recently at Purina ONE, a major dry pet food brand owned by Nestlé. Working across diverse industries, for herself and others, has shaped Gabby’s approach to marketing, with a strong focus on the specific needs of each business, for example seasonality in the case of Aldi. Finally, Gabby talks about her journey to working with Purina ONE, the nature of the team, and shares her insights on finding motivating, rewarding work in the field.

Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at:  [email protected].