服務

服務概覽

審核和策略

搜索引擎優化

付費廣告

數據和分析

客戶

所有客戶

所有客戶案例

獎項和認可

見解

博客

播客

訪談

資源

關於我們
職位
博客

文章

I'd like to smash your brand into pieces

撰寫者 Morten Gottrup

No, I am not suggesting I will go around your office tearing up brochures or ripping logo’s off the wall. Although that would be fun. The strictly theoretical question for you to answer is; is your brand still recognizable when you smash any part of your marketing collateral into pieces? This is what Coca-Cola set out to achieve when designing their now famous contour bottle, and they succeeded. Smashing the bottle into pieces, you are left with shards of the original, but recognizing it is still easy.

This smashing test is still widely used as a test of a good brand. More than just about your logo, a good brand is recognizable in any part of any design. That photo you used for the print ad? That headline you use in your search ads? The colors used on your website? Yes, they are all part of your brand. Can you still recognize the ad you put out, when you remove the logo and mentions of the brand?

Image (10).webp

Morten Gottrup

CEO & Partner (CH)

Morten is CEO & Partner at MediaGroup. With a background as head of agency sales in DoubleClick Media from 1999 to 2003, he founded a company that evolved into Mediagroup Worldwide in 2004. Morten holds an MA from Copenhagen Business School in international marketing. He brings many years of experience in cross-channel international digital advertising and extensive knowledge in the digital transformation of business in the B2C and B2B segments.
 

聯絡我們,可以透過:

The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

我們的電子通訊提供季度營銷見解

Mediagroup Worldwide 處理上述資訊的目的是為了讓您訂閱電子通訊。 私隱政策

Latest Insights

Article

No, robots should not run your marketing

A lot of marketing people in the brokerage industry look with envy at companies in this space that automate large parts of their marketing. And to a certain extent, optimizing advertising can be done by rules and robots. 

撰寫者 Bart Burggraaf

我們的電子通訊提供季度營銷見解

我們致力協助您在營銷策略中取得最佳成果,我們的專家會根據經驗提供可行的見解和知識,助您應對最大的營銷挑戰。隨時取消訂閱。

Mediagroup Worldwide 處理上述資訊的目的是為了讓您訂閱電子通訊。 私隱政策