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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful. Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: <a href="mailto:info@mediagroupww.com">info@mediagroupww.com</a>

The Golden Rule of the brokerage Industry - MediaGroup Worldwide

Due to compliance rules it’s pretty difficult to become a client of a broker in the first place, brokers should make all the rest of the process as brainless as possible. 

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https://mediagroupww.com/en/insights/the-golden-rule-of-the-brokerage-industry/

Last I checked it’s 2017, and definitely not 1999. Yet when looking at the experience of becoming and being a customer with many brokers, you would think time stopped since the year the Euro was introduced.Due to compliance rules it’s pretty difficult to become a client of a broker in the first place, brokers should make all the rest of the process as brainless as possible. It starts with advertising and being less annoying. Advertising needs to happen, but it can be so much better. Why do all broker ads look the same and talk about the same things? Why not focus on being different? Then when a visitor comes to your site, they are bombarded with claims of being the worlds’ best broker or some such hyperbole. Or a user needs to fill out 30 form fields to get a demo of your platform. Would this not annoy you?More on <a href="http://www.leaprate.com/2017/01/the-golden-rule-of-the-brokerage-industry/">leaprate.com</a>

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Yes, we should all really go to the gym more. And eat healthy. Spend more time with the family. New Year’s resolutions aplenty, but I’d really like you to add another one to the list. This one is to do with business, and to be more precise, with doubling your business.That sounds overly optimistic, but it really isn’t. If you make this year about testing and optimizing, doubling or tripling your business in 2017 is doable. A lot of brokers rely on the opinion of the highest paid person. This image looks nice, or that headline fits the brand. But you don’t really know what works, until you test and use the results of the test as input for the next iteration, ad infinitum.<h2>The Importance of Testing</h2>Testing and optimizing is a way of doing business more than it is some task you take care of though. It touches not just what colour button you put on the landing page or the adwords ads you have in rotation. It can be as broad as testing a new platform or a new sales process. Rather than doing what seems right, the mantra for every part of the organisation needs to be ‘good suggestion, let’s test this’.Read more on <a href="http://www.financemagnates.com/forex/bloggers/how-to-double-your-conversions-in-2017/">financemagnates.com</a>

Latest Insights

Testing and optimizing is a way of doing business more than it is some task you take care of though. It touches not just what colour button you put on the landing page or the adwords ads you have in rotation.&nbsp;

How to Double your Conversions in 2017

Due to compliance rules it’s pretty difficult to become a client of a broker in the first place, brokers should make all the rest of the process as brainless as possible. It starts with advertising and being less annoying. Advertising needs to happen, but it can be so much better.

The Golden Rule of the brokerage Industry

我們的電子通訊提供季度營銷見解

Latest Insights

How to Double your Conversions in 2017

我們的電子通訊提供季度營銷見解