So you are a small broker and want to grow quickly. What’s a firm to do? You hire a call centre, offer amazing bonuses and try to do everything you can to increase your earnings. You get everyone in the company on KPI based compensation, because more revenue is good for everyone, and things are ticking along just nicely.
Then CySEC comes along and messes it all up.
See, I understand why brokers might go this route and I understand why they might be upset about the recent rules from CySEC. Not being able to outsource your call centre to a cheap locale, reward aggressive sales people or offer bonuses is going to hurt a bit. But think a bit more long term and you can see the bigger picture.
More on Leaprate.com
Partner (DK)
Anders is a Partner at MediaGroup Worldwide and runs the DK office. In the agency, he primarily works on new business, client management and staffing. Before joining MediaGroup, Anders was working in leading marketing and sales positions within the FMCG sector (Coca-Cola, Domino’s Pizza), the travel industry (MyPlanet.dk), office supplies (Lyreco) and has been a Board Member in several companies. Anders is Danish and lives in Copenhagen.
受歡迎的類別:
The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]
Latest Insights
Article
Marketing is not the pretty print ad you make
The FX industry, despite being a massive producer of ultra-modern, leading edge technology that drives the digital financial markets industry forward, is a relationship business.
撰寫者 Bart Burggraaf
我們的電子通訊提供季度營銷見解
我們致力協助您在營銷策略中取得最佳成果，我們的專家會根據經驗提供可行的見解和知識，助您應對最大的營銷挑戰。隨時取消訂閱。
Mediagroup Worldwide 處理上述資訊的目的是為了讓您訂閱電子通訊。 私隱政策
