As Edward Snowden reminded the world, everything said and done on the internet is recorded. But beyond governments, commerce and the promise of measurable results have made it so that every company with the will and resources can extract useful information from competitors, and stay within the limits of the law. In this article we discuss some of the tools and methods for extracting information.

1. Become a customer of your competitor

Sometimes the best way to extract information and to gain useful insight as to the methods of marketing and sales is to become a customer of your competitor. So why not open a small account with your competitors and get access to all company news, promotions and technology?

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