Matching your brand with the right media is crucial when it comes to reaching the right target audience. You need to ensure that your target audience actually sees you. With more than 20 years of experience in buying media, MediaGroup builds media plans based on data-driven, in-depth, customized research of your market and target audience. We connect brands with audiences to find your audience wherever they are, whether that would be browsing social media or reading a magazine
No matter whether your business goal is growth, entering new markets, a better customer experience, going from offline to online or introducing new products, MediaGroup can help you with the right strategy. We are your experienced and up-to-date partner and sounding board that can consult you on making the right decisions for your business, eventually turning these decisions into exceptionally good results.
It can be useful to see how many people have visited your website or have ‘liked’ a post, but most of the time the real business value is in less immediate metrics. MediaGroup can help your company with all aspects of tracking and measurement of marketing efforts. We find out what we need to measure to reach your objective, we set up the needed infrastructure to actually measure it, and we perform campaign optimization to constantly improve the result.
Achieving good rankings on search engines will increase your revenue significant. Using a sustainable and scalable SEO strategy is the only way to achieve a good ranking. MediaGroup has some of the best SEO experts with decades of combined experience getting results. We would love to help you improve your ranking in the search engines and grow your revenue.
Search engine advertising is one of the most effective method to get your message in front of motivated customers. A paid SEM strategy involves not only the activity involved in setting up the account and setting the budget for the placement of the ads. The strategy involves also a deep understanding of market trends, competitors buying behavior and a lot of research prior to campaign start. With MediaGroup you get a team of professionals with many years of proven experience, who know what works in your industry and who will support you in all steps of the discipline.
Social media advertising has become an effective method of marketing your product to the right audience. It can generate leads and drive relevant traffic to your website, but also shape brand preference and create awareness. Social media offers many segmentation and re-targeting opportunities, which make the advertising very attractive. MediaGroup’s Social Media experts would love to support you in creating and executing the right social strategy for your product.
These days, most display advertising is bought through electronic auctions. It makes you capable of identifying relevant traffic across thousands of websites and merge them into one campaign in order to get the best performance. MediaGroup has access to the cutting edge of display advertising technology, and a team with years of experience in running successful campaigns both through direct buys and programmatic advertising platforms.
Email marketing is considered old-fashioned by many marketers, yet consistently provides a high-ROI way to generate new business or create awareness. MediaGroup can help you buy the right lists to spread your message, fully compliant with the relevant privacy regulations. In addition, sending the right message to the right audience through your CRM system will help to inspire loyalty and increase life-time earnings.
We create cross-media plans with the right channel mix, target segmentation, timing and media pressure, assuring that we meet your business, market and communication objectives. Because of our international approach we have deep global knowledge of the right media for your campaigns. Our experts can help you creating the optimal media plan across all relevant channels, including TV, Radio, Outdoor and Print.