Research estimates anywhere between 30% and 60% of display ads are viewed by robots.
Think about that for a moment. Right now, at least 30% of your display advertising budget might as well be flushed through the toilet.
How much of an impact would it make on your bottom line if your display advertising would perform 30% better? And it is not just Display Advertising. The problem exists with Pay Per Click search engine advertising, video advertising, native advertising; basically all parts of your online advertising budget are touched by fraud.
What can advertisers do about this?
Read more at Leaprate.