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Generating B2B leads on Meta with Lead Ads

Do you know what works when it comes to business-to-business (B2B) lead generation? In this upcoming article, we’ll break it down into understandable steps. Below, let us explain some basic concepts so that you can better understand B2B lead generation strategies better. What is a lead? A lead is any… Read More

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Getting Ready to Migrate to GA4

It is essential that businesses use relevant and up-to-date software to understand the complex journeys of their customers and how their marketing campaigns are doing.     So far, the most popular choice to track and analyse website traffic, user behaviour, and other vital metrics was Universal… Read More

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What social media platforms should your company use?

With the world becoming more interconnected than ever, social media is now a vital way for businesses to engage with current and potential audiences. According to Smart Insights, 59% of the world’s population uses social media daily, with an average use of 2.29 hours. As such, there is no doubt… Read More

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A Guide to Advertising during World Cups

Why you don’t want to be disfellowshipped Let’s be honest. The World Cup is an event that hardly any advertiser wants to be excluded from. Speaking of brands now, not everyone can afford the luxury of ignoring the numbers that the World Cup brings. In 2018, FIFA… Read More

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Great Marketing Podcasts to Listen to in 2022-2023

There’s no doubt that podcasting has been booming – it is sure to stay. This is partially due to its convenience – podcasts can be listened to anytime and anywhere, even when someone is multitasking, especially in a professional environment. Moreover, listening to podcasts can help marketers who want… Read More

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PPC for financial services: restrictions and recommendations

The financial industry is one of the largest economic sectors in the world, and all parts of the global economy rely on its smooth functioning. From a marketing perspective, finance companies show enormous variety. Industries such as private banking and insurance show high costs of acquisition, high lifetime client values… Read More

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