Do you know what works when it comes to business-to-business (B2B) lead generation? In this upcoming article, we’ll break it down into understandable steps. Below, let us explain some basic concepts so that you can better understand B2B lead generation strategies better. What is a lead? A lead is any… Read More

It is essential that businesses use relevant and up-to-date software to understand the complex journeys of their customers and how their marketing campaigns are doing.     So far, the most popular choice to track and analyse website traffic, user behaviour, and other vital metrics was Universal… Read More

With the world becoming more interconnected than ever, social media is now a vital way for businesses to engage with current and potential audiences. According to Smart Insights, 59% of the world’s population uses social media daily, with an average use of 2.29 hours. As such, there is no doubt… Read More

When it comes to paid advertising campaigns, marketers need to keep track of who has clicked or interacted with a particular ad. In the past, this was done by giving all the credit for a conversion to the very last ad a customer interacted with. This was known as the… Read More

There’s no doubt that podcasting has been booming – it is sure to stay. This is partially due to its convenience – podcasts can be listened to anytime and anywhere, even when someone is multitasking, especially in a professional environment. Moreover, listening to podcasts can help marketers who want… Read More

In this digital age, marketers are moving away from traditional methods to automated solutions when it comes to executing paid advertising campaigns. This has allowed campaigns to be more targeted and cost-efficient. However, with the technology still being developed, it can cause advertisers to be confused about what it… Read More

Marketers typically rely on free marketing tools like Google Analytics to monitor campaign spending and report success. It’s not immediately obvious how these services are profitable. Many users claim that the business model is simple and does not necessarily benefit end users. To put it bluntly, they use client… Read More

The financial industry is one of the largest economic sectors in the world, and all parts of the global economy rely on its smooth functioning. From a marketing perspective, finance companies show enormous variety. Industries such as private banking and insurance show high costs of acquisition, high lifetime client values… Read More

MediaGroup Worldwide, the international marketing agency, and user engagement platform Conv.rs are launching a partnership to provide users with a holistic lead generation experience, thus closing the gap between advertising and brand conversations.  Under the partnership, MediaGroup Worldwide will open a positive relationship with brands by attracting… Read More