As an agency, we feel it’s as important to know our clients’ business as it is to know about the latest in marketing. Writing for a number of industry publications, this blog collects our latest marketing articles from around the internet.
With more than 1 million online B2B buyers, is it time to consider showcasing your products and services on Amazon Business seriously? We look at the Amazon B2B marketplace and discuss all you need to know to decide if it is your next smart move for expansion into global markets. Read More
read moreGoogle is the king of search. If you have a business or website, you understand your rankings on Google can make or break your business. The majority of people who use the internet as their primary source for information begin with Google as their first search engine. YouTube follows closely,… Read More
read moreAttention is one of the most valuable things a consumer or social media user can give your business. It’s also the prerequisite for getting followers, generating awareness, and making a sale. Using our agency’s house view, developed through many years of experience, we have collated some advice that has resonated… Read More
read moreWith the growing digitization of advertising comes perils of ad fraud and instances of over-information. These can paralyse marketers in their decision-making. As advertising across all online channels is projected to exceed 60% of global adspend for the first time in 2022 (GCC Business News),… Read More
read moreWhen running a campaign, it is essential to consider the different media platforms you can use. A multi-layered approach will ensure your ads reach potential customers. They’re more likely than traditional single layers of advertising would be to reach out to them with an offer or message. That’s why advertisers… Read More
read moreWhen companies decide to make customers do things they could solve, but choose not to, they are in effect externalising their own cost. Don’t make your customers pay for your reduction in cost. Instead, see it as a marketing opportunity. Think about it this way: when a supermarket makes you… Read More
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