Opting for Evergreen Content (EGC) as part of an effective SEO strategy is not an either/or scenario. You can proceed with your existing content plan AND introduce an EGC strategy for generous increases in your ROI. Evergreen Content are search engine optimised articles (blogs and various web pages) that provide… Read More

Did you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed. It’s still at the top of millions of playlists as it remains popular—the lyrics remain relevant through time to a large audience—regardless of age. It’s precisely what… Read More

On 31 August 2021, Google announced changes to their search ad type. After 30 June 2022, Responsive Search Ads (RSAs) will become the only search ad type to be created or edited in search campaigns. Expanded Text Ads (ETAs) can continue serving on Google Ads, and we will still… Read More

Natalie Ng is our Head of PPC and Asia at MediaGroup. She has an MA from the University of Warwick in Electronic Business Management and has worked in digital agencies in London and Hong Kong. She shares her insights on PPC, including strategies she uses to create successful… Read More

If you consider your website content news-worthy—whether it’s current global news or industry-related—you need to know how to show up on Google News. Does getting into Google News mean another set of SEO rules and guidelines to follow? Well, yes—Google News SEO best practices are needed to help your pages… Read More

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

In the era of machine learning, Google Smart Shopping takes eCommerce to the next level by its power of 100% automation. Unlike standard shopping campaigns, Google Smart Shopping saves advertisers from the tedious work of removing negative keywords with its priority settings. Powered with artificial intelligence, Google Smart… Read More

From the 6th of September, Google will begin enforcing New Certification Requirements for Financial Services Advertisers in the UK. This will take place based on the policy changes planned for the 30th of August 2021. From then on, companies will have to prove that they are authorised by… Read More

Many companies are aiming to expand into the German-speaking market, particularly through targeting German-speaking business professionals. In addition to using LinkedIn Advertisement, it is vital to amplify your business’s presence on the leading and most significant platform in the DACH market—XING. XING is a direct competitor of LinkedIn in Germany. Read More

Google introduced Core Web Vitals on May 28, 2020. These critical new ranking signals aim to further streamline the overall user experience journey by evaluating and measuring the speed, visual stability and responsiveness of websites. June 2021 marked the first, much anticipated Core Web Vitals algorithm update, with a further… Read More