When it comes to paid advertising campaigns, marketers need to keep track of who has clicked or interacted with a particular ad. In the past, this was done by giving all the credit for a conversion to the very last ad a customer interacted with. This was known as the… Read More

There’s no doubt that podcasting has been booming – it is sure to stay. This is partially due to its convenience – podcasts can be listened to anytime and anywhere, even when someone is multitasking, especially in a professional environment. Moreover, listening to podcasts can help marketers who want… Read More

In this digital age, marketers are moving away from traditional methods to automated solutions when it comes to executing paid advertising campaigns. This has allowed campaigns to be more targeted and cost-efficient. However, with the technology still being developed, it can cause advertisers to be confused about what it… Read More

Marketers typically rely on free marketing tools like Google Analytics to monitor campaign spending and report success. It’s not immediately obvious how these services are profitable. Many users claim that the business model is simple and does not necessarily benefit end users. To put it bluntly, they use client… Read More

The financial industry is one of the largest economic sectors in the world, and all parts of the global economy rely on its smooth functioning. From a marketing perspective, finance companies show enormous variety. Industries such as private banking and insurance show high costs of acquisition, high lifetime client values… Read More

MediaGroup Worldwide, the international marketing agency, and user engagement platform Conv.rs are launching a partnership to provide users with a holistic lead generation experience, thus closing the gap between advertising and brand conversations.  Under the partnership, MediaGroup Worldwide will open a positive relationship with brands by attracting… Read More

Do you hesitate between paid and organic social media? Or do you run one of them and hesitate whether to invest in the other one? This POV will help you answer this question and highlight some of the most important differences between organic and paid social posts. Paid… Read More

With more than 1 million online B2B buyers, is it time to consider showcasing your products and services on Amazon Business seriously? We look at the Amazon B2B marketplace and discuss all you need to know to decide if it is your next smart move for expansion into global markets. Read More

Google is the king of search. If you have a business or website, you understand your rankings on Google can make or break your business. The majority of people who use the internet as their primary source for information begin with Google as their first search engine. YouTube follows closely,… Read More