Do you hesitate between paid and organic social media? Or do you run one of them and hesitate whether to invest in the other one? This POV will help you answer this question and highlight some of the most important differences between organic and paid social posts. Paid… Read More

With more than 1 million online B2B buyers, is it time to consider showcasing your products and services on Amazon Business seriously? We look at the Amazon B2B marketplace and discuss all you need to know to decide if it is your next smart move for expansion into global markets. Read More

Google is the king of search. If you have a business or website, you understand your rankings on Google can make or break your business. The majority of people who use the internet as their primary source for information begin with Google as their first search engine. YouTube follows closely,… Read More

We measure the success of a business by the number of customers it has. But this isn’t always as easy as it sounds. In the digital age, customers are everywhere, and they’re willing to shop from any device they can get online. This means you have to reach out to… Read More

Attention is one of the most valuable things a consumer or social media user can give your business. It’s also the prerequisite for getting followers, generating awareness, and making a sale. Using our agency’s house view, developed through many years of experience, we have collated some advice that has resonated… Read More

With the growing digitization of advertising comes perils of ad fraud and instances of over-information. These can paralyse marketers in their decision-making. As advertising across all online channels is projected to exceed 60% of global adspend for the first time in 2022 (GCC Business News),… Read More

When running a campaign, it is essential to consider the different media platforms you can use. A multi-layered approach will ensure your ads reach potential customers. They’re more likely than traditional single layers of advertising would be to reach out to them with an offer or message. That’s why advertisers… Read More

Have you ever wondered how CPM can affect your ad performance? Many marketers try to buy the cheapest impressions to meet the expectations of their customers, but is this a good strategy? Is it quantity or quality impressions that you need for success? Before we explore… Read More

When it comes to bidding on brand terms, there is a question that has come across the minds of all PPC specialists: should I pay money for brand keyword clicks if the brand is already ranking high in organic results? If so, when should I do it? In my view… Read More

When companies decide to make customers do things they could solve, but choose not to, they are in effect externalising their own cost. Don’t make your customers pay for your reduction in cost. Instead, see it as a marketing opportunity. Think about it this way: when a supermarket makes you… Read More