Do you know what works when it comes to business-to-business (B2B) lead generation? In this upcoming article, we’ll break it down into understandable steps. Below, let us explain some basic concepts so that you can better understand B2B lead generation strategies better. What is a lead? A lead is any… Read More

It is essential that businesses use relevant and up-to-date software to understand the complex journeys of their customers and how their marketing campaigns are doing.     So far, the most popular choice to track and analyse website traffic, user behaviour, and other vital metrics was Universal… Read More

With the world becoming more interconnected than ever, social media is now a vital way for businesses to engage with current and potential audiences. According to Smart Insights, 59% of the world’s population uses social media daily, with an average use of 2.29 hours. As such, there is no doubt… Read More

When it comes to paid advertising campaigns, marketers need to keep track of who has clicked or interacted with a particular ad. In the past, this was done by giving all the credit for a conversion to the very last ad a customer interacted with. This was known as the… Read More

There’s no doubt that podcasting has been booming – it is sure to stay. This is partially due to its convenience – podcasts can be listened to anytime and anywhere, even when someone is multitasking, especially in a professional environment. Moreover, listening to podcasts can help marketers who want… Read More

In this digital age, marketers are moving away from traditional methods to automated solutions when it comes to executing paid advertising campaigns. This has allowed campaigns to be more targeted and cost-efficient. However, with the technology still being developed, it can cause advertisers to be confused about what it… Read More

Marketers typically rely on free marketing tools like Google Analytics to monitor campaign spending and report success. It’s not immediately obvious how these services are profitable. Many users claim that the business model is simple and does not necessarily benefit end users. To put it bluntly, they use client… Read More

The financial industry is one of the largest economic sectors in the world, and all parts of the global economy rely on its smooth functioning. From a marketing perspective, finance companies show enormous variety. Industries such as private banking and insurance show high costs of acquisition, high lifetime client values… Read More

MediaGroup Worldwide, the international marketing agency, and user engagement platform Conv.rs are launching a partnership to provide users with a holistic lead generation experience, thus closing the gap between advertising and brand conversations.  Under the partnership, MediaGroup Worldwide will open a positive relationship with brands by attracting… Read More

Do you hesitate between paid and organic social media? Or do you run one of them and hesitate whether to invest in the other one? This POV will help you answer this question and highlight some of the most important differences between organic and paid social posts. Paid… Read More

With more than 1 million online B2B buyers, is it time to consider showcasing your products and services on Amazon Business seriously? We look at the Amazon B2B marketplace and discuss all you need to know to decide if it is your next smart move for expansion into global markets. Read More

Google is the king of search. If you have a business or website, you understand your rankings on Google can make or break your business. The majority of people who use the internet as their primary source for information begin with Google as their first search engine. YouTube follows closely,… Read More

We measure the success of a business by the number of customers it has. But this isn’t always as easy as it sounds. In the digital age, customers are everywhere, and they’re willing to shop from any device they can get online. This means you have to reach out to… Read More

Attention is one of the most valuable things a consumer or social media user can give your business. It’s also the prerequisite for getting followers, generating awareness, and making a sale. Using our agency’s house view, developed through many years of experience, we have collated some advice that has resonated… Read More

With the growing digitization of advertising comes perils of ad fraud and instances of over-information. These can paralyse marketers in their decision-making. As advertising across all online channels is projected to exceed 60% of global adspend for the first time in 2022 (GCC Business News),… Read More

When running a campaign, it is essential to consider the different media platforms you can use. A multi-layered approach will ensure your ads reach potential customers. They’re more likely than traditional single layers of advertising would be to reach out to them with an offer or message. That’s why advertisers… Read More

Have you ever wondered how CPM can affect your ad performance? Many marketers try to buy the cheapest impressions to meet the expectations of their customers, but is this a good strategy? Is it quantity or quality impressions that you need for success? Before we explore… Read More

When it comes to bidding on brand terms, there is a question that has come across the minds of all PPC specialists: should I pay money for brand keyword clicks if the brand is already ranking high in organic results? If so, when should I do it? In my view… Read More

When companies decide to make customers do things they could solve, but choose not to, they are in effect externalising their own cost. Don’t make your customers pay for your reduction in cost. Instead, see it as a marketing opportunity. Think about it this way: when a supermarket makes you… Read More

As we look back on the events that have taken place in the SEO industry in 2021, we can see that Google has put in much effort to make the search engine landscape safer and more user-friendly. These can be seen through some of the major changes Google had put… Read More

The retail and eCommerce omnichannel consumer journey comprises numerous touchpoints. Among all, digital remains a significant touchpoint before a visit to a physical store since omnichannel customers research more online to reach a final purchase decision. Undoubtedly, brands will flood promotional campaigns into digital channels and intensify competition during seasonal… Read More

I am writing this post due to the copious inquiries about the latest and upcoming updates of the Google algorithm. Every year, I see more and more topics and questions on the above, both from colleagues within the industry and different clients. In my opinion, this is the result of… Read More

With 2022 ahead, Pinterest shared another list of predictions about ‘trends’ in the coming year. It appears you may find a little bit more there than just knowledge about what people may share or look for on Pinterest. If you are good at… Read More

On the surface, marketing to Gen Z may seem like a difficult and specialised task. With stereotypes such as their short attention spans and newfangled ideas that are impossible to grasp, companies have often struggled to connect with this new generation of consumers. However, even though different demographics do indeed… Read More

While browsing the web, you have certainly noticed, more than once, banners that contain video or agile animations. They might have been the reason you were inclined to stop and take a closer look at what the advertiser had to offer. The fact is, animated banners help attract attention, build… Read More

With over 84 million monthly users, Yandex is considered to be the most popular search engine in Russia, covering more than half of the Russian search market. It is also used in other CIS countries, with the largest markets being Belarus, Kazakhstan, Uzbekistan, and Ukraine.   Source:… Read More

When it comes to high-quality SEO strategies, the chicken and the egg arrived at the same time. Many website owners get stuck when deciding who they should please more: Google or their users. The simple truth here is that if your core focus is genuinely on hearing what consumers want,… Read More

Negative SEO is the malicious malpractice of attacking a competitor’s good standing with their audience and their hard-earned spot on the SERP. It is precisely what it says—the opposite of high-quality SEO obtained via Global SEO Services following good practices. Positive SEO under… Read More

The struggle to gain page visibility on Search Engine Results Pages (SERPs) has never been more relevant than it is now. With billions of pages being born each day, it is hard not to feel a little overwhelmed in keeping up and staying relevant. In addition to the fierce competition… Read More

One of the bigger challenges companies face when they take their business online is visibility. Particularly, the lack of it. With millions of web pages floating around Google, it feels impossible to get even one foot in the door and show up on results pages, let alone rank high. We… Read More

Opting for Evergreen Content (EGC) as part of an effective SEO strategy is not an either/or scenario. You can proceed with your existing content plan AND introduce an EGC strategy for generous increases in your ROI. Evergreen Content are search engine optimised articles (blogs and various web pages) that provide… Read More

Did you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed. It’s still at the top of millions of playlists as it remains popular—the lyrics remain relevant through time to a large audience—regardless of age. It’s precisely what… Read More

On 31 August 2021, Google announced changes to their search ad type. After 30 June 2022, Responsive Search Ads (RSAs) will become the only search ad type to be created or edited in search campaigns. Expanded Text Ads (ETAs) can continue serving on Google Ads, and we will still… Read More

Natalie Ng is our Head of PPC and Asia at MediaGroup. She has an MA from the University of Warwick in Electronic Business Management and has worked in digital agencies in London and Hong Kong. She shares her insights on PPC, including strategies she uses to create successful… Read More

If you consider your website content news-worthy—whether it’s current global news or industry-related—you need to know how to show up on Google News. Does getting into Google News mean another set of SEO rules and guidelines to follow? Well, yes—Google News SEO best practices are needed to help your pages… Read More

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

In the era of machine learning, Google Smart Shopping takes eCommerce to the next level by its power of 100% automation. Unlike standard shopping campaigns, Google Smart Shopping saves advertisers from the tedious work of removing negative keywords with its priority settings. Powered with artificial intelligence, Google Smart… Read More

From the 6th of September, Google will begin enforcing New Certification Requirements for Financial Services Advertisers in the UK. This will take place based on the policy changes planned for the 30th of August 2021. From then on, companies will have to prove that they are authorised by… Read More

Many companies are aiming to expand into the German-speaking market, particularly through targeting German-speaking business professionals. In addition to using LinkedIn Advertisement, it is vital to amplify your business’s presence on the leading and most significant platform in the DACH market—XING. XING is a direct competitor of LinkedIn in Germany. Read More

Google introduced Core Web Vitals on May 28, 2020. These critical new ranking signals aim to further streamline the overall user experience journey by evaluating and measuring the speed, visual stability and responsiveness of websites. June 2021 marked the first, much anticipated Core Web Vitals algorithm update, with a further… Read More

Despite the economic softening caused by the global pandemic, experts estimate that Chinese B2B trade will continue to grow 30% annually to 350 billion by 2024. By embracing digitalisation, companies in China are seeing significant growth, while also increasing digital competition. So how to find success for B2B companies in… Read More

Lukasz Szkobel, our Head of Display, sheds some light on the possible scenarios. The end of the cookie era is approaching – we are all aware of it. However, we are still discussing the possible solutions for advertisers, and nothing is set in stone yet.  In January 2022, we will face… Read More

After all their efforts in search engine optimization (SEO), many clients ask the question: “Can I stop running PPC if my organic ranking is high enough?”. It is understandable because.. why pay if your website is already on top of the search results? Well, there are a lot… Read More

Under this rule, FB didn’t allow images for advertising to have more than 20% text surface. The news of removal was officially announced just a few days ago. Magdalena Drzewicka, our head of operations, asks ‘what does this really mean?’. In theory, we could say that advertisers have finally been… Read More

Earlier last year, Google Ads introduced automated recommendations for paid advertisements, including keyword bidding, new ad copies, budget changes and bidding strategy. These recommendations are now being automatically applied by Google. You may find new creative running that was created by the system (without notification) because they are automatically applied… Read More

In the latest updates Apple announced major changes to data tracking permissions in the upcoming update of iOS14, due to occur early in 2021. How will advertisement on social media platforms be affected? What is the future of personal tracking? What consequences will it bring? At the moment, these questions… Read More

2020 was a monumental year not only for society but also for advertisers with major changes in day-to-day lives. Facebook has named 4 key challenges, that advertisers will most likely face in 2021: Unclear market learnings Business has been forced to rethink operations and how messaging resonates with their consumers. Read More

There is a major change coming for PPC advertising with Google. They have announced that by July 2021, some of the ways in which search ads are targeted won’t be available anymore. In particular, the broad match modifier, which made it so that ads were targeted widely to a variety… Read More

“Time and time again I see advertisers make one big mistake when media planning. They invest only in low funnel campaigns. It might be the right strategy in the short run, but choosing the full funnel approach is key to long-term media planning and scaling a business.” – Julie Amanda… Read More

The popularity of voice searching has greatly increased in recent years, and this trend will continue to gradually change the SEO industry. The reasons are simple; for the typical user, speaking is faster and easier than typing. Additionally, it allows people to do other things at the same time. Breakthroughs… Read More

When we talk with our potential and current clients, we often hear very similar or even the same SEO questions and quandaries. Therefore, we decided to collect them all in one place and engaged our team of SEO experts to provide comprehensive answers for the most common real-life concerns about… Read More

“As the global leader in robotic automation it is important for us to work with an agency that can provide worldwide coverage and deliver on our business goals; MediaGroup has certainly done both over the period we have been working with them. MGWW are running campaigns for Universal Robots in… Read More

It’s an utopian dream to think that all advertising should be interesting and people will enthusiastically spend their time and attention on it. Just not going to happen. Still, the very premise of advertising is that it generates interest and gets people to buy your product. There is a basic conflict… Read More

Consumer behavior has changed forever. Online avenues allow your customers to get what they want, when they want. And if your company doesn’t provide a way, someone else will. Case in point; the movie and record industry. In this regard, Tommy Hilfiger’s evolution to a See Now,… Read More

Co-op advertising is when brands partly pay retailers for the cost of advertising the brands’ products locally. It is an inducement – together with in-store displays, credit terms, discounts and more – to get retailers to carry more product in a better way, so that brands can eventually sell more. Read More

Let’s get something out of the way. Influencer Marketing is not a difficult to grasp marketing concept. It is basically like a sponsorship. You sponsor someone with a following on Instagram or YouTube (for example), in order to show and talk about your brand and its products to… Read More

If you think about most major industries, over time the companies offering products or services go from being generalist to specialists. They start off offering a major product and literally begin an industry this way. Then come along smaller players who ‘unbundle’ specific aspects of the business model… Read More

If you run marketing for a high-end brand, the typical idea of a successful advertising campaign is one where you ‘reach’ as many of your target audience as possible. Online, that reach is typically measured in views and clicks, and perhaps validated with the occasional post campaign study. Read More

At this stage of the P2P lending industry, things are getting competitive. We see lenders start to spend money on advertising in order to get investors, doing PR and content, working on their brand, and optimizing their websites for maximum conversion. And while those are worthwhile things to… Read More

A lot of marketing people in the brokerage industry look with envy at companies in this space that automate large parts of their marketing. And to a certain extent, optimizing advertising can be done by rules and robots. However, if you look at the business model of those companies automating a… Read More

Last I checked it’s 2017, and definitely not 1999. Yet when looking at the experience of becoming and being a customer with many brokers, you would think time stopped since the year the Euro was introduced. Due to compliance rules it’s pretty difficult to become a… Read More

Yes, we should all really go to the gym more. And eat healthy. Spend more time with the family. New Year’s resolutions aplenty, but I’d really like you to add another one to the list. This one is to do with business, and to be more precise, with… Read More

In a highly competitive industry, brokers across the board are seeing increasing acquisition costs through the traditional paid channels. As a result, SEO (Search Engine Optimization) has become a key element of most, if not all, brokers’ marketing tool box. Except in China, where most brokers still rely on traditional… Read More

Google was revolutionary. No search engine before it took the approach that it did, and Google was rewarded with an enormous cash cow as a result. When we ask questions like ‘should we be doing SEO’ the real question should be ‘what kind of SEO should we do,… Read More

The ultimate goal of all advertising is to drive sales. If It Doesn’t Sell, It Isn’t Creative. So financial brands measure impressions, clicks and conversions and optimize their advertising and creative on that basis. So far, so good. The problem is confirmation bias. There is a… Read More

The other day I got some butter from the supermarket in Zug, Switzerland. Interesting story, I know, but bear with me here. The reason I am writing about this today is that this was no normal butter. It was branded ‘Heidi’ in a beautifully folded paper wrapper, adorned… Read More

If you are anything like the average broker, you use TV advertising to build brand (if you have the budget). When running TV ads, it’s a great idea to run an integrated campaign with print, perhaps outdoor and certainly with banners and video ads online in order to… Read More

Perhaps the biggest worry for brokers after Brexit is passporting. Will EU brokers be allowed to do business in the UK and will UK brokers be able to do business in the EU? I personally think that when the UK leaves the EU, there will be a comprehensive package on the table to ensure passporting continues. But you never know. Most of the larger UK regulated brokers have been regulated elsewhere, in addition to the UK, and for those outside the UK that want to get traders there; well the UK is an important market, but one of many. Plus you will have at least a few years to prepare, so perhaps things aren’t that bad. Read More

Most Brokers saw a great increase in volumes before, during and especially after the Brexit vote. Besides increased trading activity, acquisition was also greatly helped. See for instance Plus500, which generate 1600 new customers just last Friday. Now, there is always increased trading activity and improved acquisition… Read More

After Google and Facebook banned Payday Loan companies from advertising their products, direct acquisition of new business has gotten a lot more difficult. The move is especially troublesome for those companies with little marketing budget, as the market leaders have built up a brand that allows them to… Read More

With the recent news of Google (and Facebook) banning adverts for the payday loan industry globally, Brokers should be concerned too. Google cites the high interest rate of such loans and the need to protect their users from financial harm as reason for the ban. It is… Read More

In an excellent article on Bloomberg, Noah Smith talks about high frequency contracts and the impact this will have on the way our economy works. In the future he envisions, contracts for work will be automatically and in real-time negotiated between machines, according to changing market… Read More

A few years ago I got an email saying ‘we need to talk’. When it’s a girlfriend you know what this means, but to my knowledge we just had a business relationship. This was our biggest customer by far, and the news couldn’t be good. When I heard the words… Read More

As we saw during the SNB debacle and more recently with the volatility around oil, brokers need to protect their clients and themselves from excessive losses. Quite a few brokers were caught with their pants down during the SNB affair and so recently the industry has been pretty cautious about… Read More

If you are anything like the average broker, you probably have a large amount of leads in an unwieldy Excel sheet or CRM system. Thousands of aspiring customers you have generated in the past, called once or twice and sent the occasional email to. And while many brokers employ retargeting… Read More

As Edward Snowden reminded the world, everything said and done on the internet is recorded. But beyond governments, commerce and the promise of measurable results have made it so that every company with the will and resources can extract useful information from competitors, and stay within the limits of the… Read More

Research estimates anywhere between 30% and 60% of display ads are viewed by robots. Think about that for a moment. Right now, at least 30% of your display advertising budget might as well be flushed through the toilet. How much of an impact would it make on your bottom line… Read More

The promise of unlimited free clicks. Rising to the top of the search engines, gaining massive market share with little effort. Which marketer hasn’t daydreamed about this. Or perhaps I am the only one. When reality sinks in, we realize this stuff is hard work. Good Search Engine Optimization (SEO)… Read More

The sage advice often repeated in the startup world goes a little like this; Identify a problem, get some funding, build your product to solve the problem, adjust it to the market as you go and achieve Product/Market fit. Get some more funding and then focus on growth. But what… Read More

In this video exclusively for Dukascopy, Andrew Saks-McLeod, CEO of Finance Feeds, and Bart Burggraaf, managing partner at Media Group Worldwide, discuss the critical issues of the acquisition, positioning, and retention of foreign exchange customers in the increasingly competitive market environment. The interview is the… Read More

China has rapidly become one of the “must go to” markets for many brokers in our industry. From being a great blue ocean market for the first moving brokers 8-10 years ago, it’s become a fiercely competitive space with foreign and domestic actors fighting for market share, yet… Read More