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In 2014, MediaGroup worked with the Swiss banking group Cornèr to develop and launch their modern online trading business. Responsible for a full range of services, from strategy to execution, MediaGroup worked with the bank as a fully outsourced marketing department.
Our approach paid off for the bank. Cornèr brought in thousands of clients and quickly became the best-performing partner of their trading technology provider, Saxo Bank. Regarding operational marketing services, the largest part of the business generated came from organic search (through our strong SEO focus), paid search, and display advertising.
Our client's monthly organic traffic increased from 0 to 2.4K.
The SEO efforts eventually amounted to more than 60% of total new business generated, and an outsized ROI.
Our PPC efforts generated 100s of new accounts and – through our optimisations – managed to keep the cost per account going down month after month while increasing acquisition volume.
Within four months of launching the campaign, we decreased cost per acquisition by nearly 50%.
Our global SEO campaign for Saxo Bank covers 15 markets, including on- and off-site factors and content marketing.
With our globally scaled SEO program, we assisted Universal Robots in increasing B2B audience awareness of their brand, industry and category in many local markets.