Background
We have been working with a major Danish luxury brand Georg Jensen for several years. They are one of the leading brands in the home fashion industry, with an annual turnover of over 1 billion DKK.
Even though the brand is at the forefront of the industry, they were not in the lead when it came to complementing its retail with ‘e-tail’. As a European brand, there were also particular challenges when it came to developing its presence in the Asian market. For instance, the size and diversity of Asia often make it complicated for brands to reach the right customers.
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Solution
We combined the efforts of the agency’s Hong Kong office (with native Asian language capabilities) and our specialists worldwide, and we exceeded the ROI targets for display and social ads. All in all, our strategy covering the SEO, SEM and paid social aspects contributed to the remarkable increase in the brand’s online sales.
This solid success went beyond the Asian market. Our dedicated team also improved sales in all the brand’s ten online markets, turning their e-tail weakness into an essential part of their turnover.
Results
We achieved a ‘7’ for worldwide ROAS on Instagram. This means the sales revenue was seven times higher than the ad spend.
With a target ROI of 3, we achieved a Social ROI of 7 and a Display ROI of 4.4.
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