Turning e-tail weakness into strength

For several years, we have been working with a major Danish luxury brand. They are one of the leading brands in the home fashion industry with an annual turnover of more than 1 billion DKK.

Even though the brand is at the forefront of the industry, they were not in the lead when it came to complementing their retail with ‘e-tail’. Especially the Asian market was found challenging, as it happens for many Western companies. The size and diversity of Asia often makes it complicated to reach the right customers.

Thanks to a combination of MediaGroup’s local Hong Kong office (with native Asian language capabilities), and our specialists around the world, we exceeded the ROI targets on both display and social ads. Contributing to the remarkable increase in the brand’s online sales were our efforts regarding SEO, SEM and paid social.

Fortunately, this solid success goes beyond the Asian market. Our dedicated team have managed to improve sales in all the brand’s 10 online markets, turning their e-tail weakness into an important part of their turnover.

With offices in Copenhagen, Zurich, London, Warsaw and Hong Kong, MediaGroup Worldwide is an international agency with many years of experience in cross-border marketing solutions.

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