Attention is one of the most valuable things a consumer or social media user can give your business. It’s also the prerequisite for getting followers, generating awareness, and making a sale. Using our agency’s house view, developed through many years of experience, we have collated some advice that has resonated… Read More

The retail and eCommerce omnichannel consumer journey comprises numerous touchpoints. Among all, digital remains a significant touchpoint before a visit to a physical store since omnichannel customers research more online to reach a final purchase decision. Undoubtedly, brands will flood promotional campaigns into digital channels and intensify competition during seasonal… Read More

While browsing the web, you have certainly noticed, more than once, banners that contain video or agile animations. They might have been the reason you were inclined to stop and take a closer look at what the advertiser had to offer. The fact is, animated banners help attract attention, build… Read More

Opting for Evergreen Content (EGC) as part of an effective SEO strategy is not an either/or scenario. You can proceed with your existing content plan AND introduce an EGC strategy for generous increases in your ROI. Evergreen Content are search engine optimised articles (blogs and various web pages) that provide… Read More

Did you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed. It’s still at the top of millions of playlists as it remains popular—the lyrics remain relevant through time to a large audience—regardless of age. It’s precisely what… Read More

On 31 August 2021, Google announced changes to their search ad type. After 30 June 2022, Responsive Search Ads (RSAs) will become the only search ad type to be created or edited in search campaigns. Expanded Text Ads (ETAs) can continue serving on Google Ads, and we will still… Read More

Natalie Ng is our Head of PPC and Asia at MediaGroup. She has an MA from the University of Warwick in Electronic Business Management and has worked in digital agencies in London and Hong Kong. She shares her insights on PPC, including strategies she uses to create successful… Read More

In the era of machine learning, Google Smart Shopping takes eCommerce to the next level by its power of 100% automation. Unlike standard shopping campaigns, Google Smart Shopping saves advertisers from the tedious work of removing negative keywords with its priority settings. Powered with artificial intelligence, Google Smart… Read More

From the 6th of September, Google will begin enforcing New Certification Requirements for Financial Services Advertisers in the UK. This will take place based on the policy changes planned for the 30th of August 2021. From then on, companies will have to prove that they are authorised by… Read More

Many companies are aiming to expand into the German-speaking market, particularly through targeting German-speaking business professionals. In addition to using LinkedIn Advertisement, it is vital to amplify your business’s presence on the leading and most significant platform in the DACH market—XING. XING is a direct competitor of LinkedIn in Germany. Read More