As an agency, we feel it’s as important to know our clients’ business as it is to know about the latest in marketing. Writing for a number of industry publications, this blog collects our latest marketing articles from around the internet.
If you run marketing for a high-end brand, the typical idea of a successful advertising campaign is one where you ‘reach’ as many of your target audience as possible. Online, that reach is typically measured in views and clicks, and perhaps validated with the occasional post campaign study. Read More
Read more
The ultimate goal of all advertising is to drive sales. If It Doesn’t Sell, It Isn’t Creative. So financial brands measure impressions, clicks and conversions and optimize their advertising and creative on that basis. So far, so good. The problem is confirmation bias. There is a… Read More
Read more
With the first ‘blockbuster’ podcast Serial making waves, digital audio is experiencing an unexpected renaissance. As a result, we have noticed more financial services advertisers enquiring about these kinds of sponsorships in order to reach high net worth individuals. Do we recommend sponsoring digital audio? It… Read More
Read moreGet in contact for a free consultation or a good chat about your business today. When you submit this form, one of our senior team members will get in contact post-haste.
