As an agency, we feel it’s as important to know our clients’ business as it is to know about the latest in marketing. Writing for a number of industry publications, this blog collects our latest marketing articles from around the internet.
Attention is one of the most valuable things a consumer or social media user can give your business. It’s also the prerequisite for getting followers, generating awareness, and making a sale. Using our agency’s house view, developed through many years of experience, we have collated some advice that has resonated… Read More
read moreThe retail and eCommerce omnichannel consumer journey comprises numerous touchpoints. Among all, digital remains a significant touchpoint before a visit to a physical store since omnichannel customers research more online to reach a final purchase decision. Undoubtedly, brands will flood promotional campaigns into digital channels and intensify competition during seasonal… Read More
read moreWhile browsing the web, you have certainly noticed, more than once, banners that contain video or agile animations. They might have been the reason you were inclined to stop and take a closer look at what the advertiser had to offer. The fact is, animated banners help attract attention, build… Read More
read moreOpting for Evergreen Content (EGC) as part of an effective SEO strategy is not an either/or scenario. You can proceed with your existing content plan AND introduce an EGC strategy for generous increases in your ROI. Evergreen Content are search engine optimised articles (blogs and various web pages) that provide… Read More
read moreDid you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed. It’s still at the top of millions of playlists as it remains popular—the lyrics remain relevant through time to a large audience—regardless of age. It’s precisely what… Read More
read moreIn the era of machine learning, Google Smart Shopping takes eCommerce to the next level by its power of 100% automation. Unlike standard shopping campaigns, Google Smart Shopping saves advertisers from the tedious work of removing negative keywords with its priority settings. Powered with artificial intelligence, Google Smart… Read More
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