Advertising publications

Mediagroup articles from around the internet

How to boost organic traffic with evergreen content

Did you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed. It’s still at the top of millions of playlists as it remains popular—the lyrics remain relevant through time to a large audience—regardless of age. It’s precisely what… Read More

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The ins and outs of PPC advertising

Natalie Ng is our Head of PPC and Asia at MediaGroup. She has an MA from the University of Warwick in Electronic Business Management and has worked in digital agencies in London and Hong Kong. She shares her insights on PPC, including strategies she uses to create successful… Read More

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Tips for advertisers to get the most out of Google Smart Shopping

In the era of machine learning, Google Smart Shopping takes eCommerce to the next level by its power of 100% automation. Unlike standard shopping campaigns, Google Smart Shopping saves advertisers from the tedious work of removing negative keywords with its priority settings. Powered with artificial intelligence, Google Smart… Read More

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XING – the LinkedIn of Germany

Many companies are aiming to expand into the German-speaking market, particularly through targeting German-speaking business professionals. In addition to using LinkedIn Advertisement, it is vital to amplify your business’s presence on the leading and most significant platform in the DACH market—XING. XING is a direct competitor of LinkedIn in Germany. Read More

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Is this the end of the cookie era?

Lukasz Szkobel, our Head of Display, sheds some light on the possible scenarios. The end of the cookie era is approaching – we are all aware of it. However, we are still discussing the possible solutions for advertisers, and nothing is set in stone yet.  In January 2022, we will face… Read More

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