Advertising publications

Mediagroup articles from around the internet

Brand advertising beyond the click

If you run marketing for a high-end brand, the typical idea of a successful advertising campaign is one where you ‘reach’ as many of your target audience as possible. Online, that reach is typically measured in views and clicks, and perhaps validated with the occasional post campaign study. Read More

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Advertising for Emotional Engagement

The ultimate goal of all advertising is to drive sales. If It Doesn’t Sell, It Isn’t Creative. So financial brands measure impressions, clicks and conversions and optimize their advertising and creative on that basis. So far, so good. The problem is confirmation bias. There is a… Read More

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Is Digital Audio Sponsorship a good tactic for Acquisition?

With the first ‘blockbuster’ podcast Serial making waves, digital audio is experiencing an unexpected renaissance. As a result, we have noticed more financial services advertisers enquiring about these kinds of sponsorships in order to reach high net worth individuals. Do we recommend sponsoring digital audio? It… Read More

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