Attention is one of the most valuable things a consumer or social media user can give your business. It’s also the prerequisite for getting followers, generating awareness, and making a sale. Using our agency’s house view, developed through many years of experience, we have collated some advice that has resonated… Read More

When running a campaign, it is essential to consider the different media platforms you can use. A multi-layered approach will ensure your ads reach potential customers. They’re more likely than traditional single layers of advertising would be to reach out to them with an offer or message. That’s why advertisers… Read More

Have you ever wondered how CPM can affect your ad performance? Many marketers try to buy the cheapest impressions to meet the expectations of their customers, but is this a good strategy? Is it quantity or quality impressions that you need for success? Before we explore… Read More

While browsing the web, you have certainly noticed, more than once, banners that contain video or agile animations. They might have been the reason you were inclined to stop and take a closer look at what the advertiser had to offer. The fact is, animated banners help attract attention, build… Read More

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

Lukasz Szkobel, our Head of Display, sheds some light on the possible scenarios. The end of the cookie era is approaching – we are all aware of it. However, we are still discussing the possible solutions for advertisers, and nothing is set in stone yet.  In January 2022, we will face… Read More

Research estimates anywhere between 30% and 60% of display ads are viewed by robots. Think about that for a moment. Right now, at least 30% of your display advertising budget might as well be flushed through the toilet. How much of an impact would it make on your bottom line… Read More