Like many other industries, the print industry is going more and more digital out of necessity. Take the iconic publication ‘Newsweek’ which has announced it will be going all digital by end of this year. Following this, The Telegraph newspaper has introduced a subscription model to its electronic… Read More

The gift of online marketing is that everything is measurable. It’s a gift because for the first time in history we know exactly what marketing works and what doesn’t. We know what message in what medium brings us results and we can optimize them in ‘real-time’. Read More

Welcome to the silent online marketing revolution. Already more then 10% of online ad revenue, automated ad exchange sales are estimated to reach 34% of all online ad sales by 2017 according to some sources. Going back to basics for a moment; An automated ad… Read More

Adserving is a big part of the technical challenge surrounding online marketing. We need to make sure to have centralized reporting and uniform tracking in order to know where our leads and online applications came from and how much they each cost. There has been a lot of… Read More