Everyone has gotten them; incredible return penny stocks, wealthy Nigerians in a pinch or medicine promotions for men. This is partly why marketers don’t like sending out emails on third party lists. It feels wrong. But if renting opt-in premium publisher email lists is wrong, we don’t want… Read More

A lot of brokers have a clear division. Marketing gets the leads, Sales converts them. But in order to get the most from those leads, Marketing needs to be involved beyond the lead. They need to start to market along the entire client lifecycle in a programmatic way,… Read More

Email marketing has found its place in most companies’ online marketing mix as a customer loyalty tool. More accurately it is used to start a dialogue with leads and customers to increase or generate sales. So we can split post-lead email marketing in two areas; getting leads to become customers and generating more profit from clients. But first, we discuss the usage of email marketing as a lead generation tool. Read More