Industry News Archives | MediaGroup Worldwide

Responsive Search Ads to become the default on Google Ads

On 31 August 2021, Google announced changes to their search ad type. After 30 June 2022, Responsive Search Ads (RSAs) will become the only search ad type to be created or edited in search campaigns. Expanded Text Ads (ETAs) can continue serving on Google Ads, and we will still… Read More

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Ways to show up on Google News?

If you consider your website content news-worthy—whether it’s current global news or industry-related—you need to know how to show up on Google News. Does getting into Google News mean another set of SEO rules and guidelines to follow? Well, yes—Google News SEO best practices are needed to help your pages… Read More

Broker marketing in the UK post-Brexit

Perhaps the biggest worry for brokers after Brexit is passporting. Will EU brokers be allowed to do business in the UK and will UK brokers be able to do business in the EU? I personally think that when the UK leaves the EU, there will be a comprehensive package on the table to ensure passporting continues. But you never know. Most of the larger UK regulated brokers have been regulated elsewhere, in addition to the UK, and for those outside the UK that want to get traders there; well the UK is an important market, but one of many. Plus you will have at least a few years to prepare, so perhaps things aren’t that bad. Read More

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Google bans Payday Loan ads – should Brokers be worried?

With the recent news of Google (and Facebook) banning adverts for the payday loan industry globally, Brokers should be concerned too. Google cites the high interest rate of such loans and the need to protect their users from financial harm as reason for the ban. It is not… Read More

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SNB Lessons Learned and Effective Communication During Volatility

As we saw during the SNB debacle and more recently with the volatility around oil, brokers need to protect their clients and themselves from excessive losses. Quite a few brokers were caught with their pants down during the SNB affair and so recently the industry has been pretty cautious about… Read More

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How to Select a Marketing Agency for Financial Services Brands

Hiring a new agency can be a daunting task. With so many agencies around all vying for business, finding suitable agencies to submit a Request for Proposal to requires a structured approach. We’ll get into some of the things to think about shortly. But first, should you even be sending… Read More

Marketing of Forex in France

In an article on LeapRate, a leading online trading industry publication, our Managing Director was quoted extensively on the subject of increased regulation regarded FX marketing in France. LeapRate today spoke to FX marketing specialist Bart Burggraaf, Managing Director & Partner at MediaGroup London, to ascertain… Read More

The Rise of Mobile Trading and implications on Marketing

Mobile has been the next big thing for longer then most of us can remember. It is only recently starting to deliver on that promise and in the online trading industry we see a significant increase in the usage and promotion of mobile trading platforms. Not… Read More

The Mobile Advertising Revolution

The popularity of smartphones, tablets and the application revolution has resulted in more than double mobile advertising figures, reaching £500 million this year. A large part of that growth comes from application stores such as Apple’s and Google’s, since about 60% of the UK’s adult population owns… Read More