As an agency, we feel it’s as important to know our clients’ business as it is to know about the latest in marketing. Writing for a number of industry publications, this blog collects our latest marketing articles from around the internet.
If you consider your website content news-worthy—whether it’s current global news or industry-related—you need to know how to show up on Google News. Does getting into Google News mean another set of SEO rules and guidelines to follow? Well, yes—Google News SEO best practices are needed to help your pages… Read More
read morePerhaps the biggest worry for brokers after Brexit is passporting. Will EU brokers be allowed to do business in the UK and will UK brokers be able to do business in the EU? I personally think that when the UK leaves the EU, there will be a comprehensive package on the table to ensure passporting continues. But you never know. Most of the larger UK regulated brokers have been regulated elsewhere, in addition to the UK, and for those outside the UK that want to get traders there; well the UK is an important market, but one of many. Plus you will have at least a few years to prepare, so perhaps things aren’t that bad. Read More
read moreAs we saw during the SNB debacle and more recently with the volatility around oil, brokers need to protect their clients and themselves from excessive losses. Quite a few brokers were caught with their pants down during the SNB affair and so recently the industry has been pretty cautious about… Read More
read moreHiring a new agency can be a daunting task. With so many agencies around all vying for business, finding suitable agencies to submit a Request for Proposal to requires a structured approach. We’ll get into some of the things to think about shortly. But first, should you even be sending… Read More
read moreIn an article on LeapRate, a leading online trading industry publication, our Managing Director was quoted extensively on the subject of increased regulation regarded FX marketing in France. LeapRate today spoke to FX marketing specialist Bart Burggraaf, Managing Director & Partner at MediaGroup London, to ascertain… Read More
read moreThe popularity of smartphones, tablets and the application revolution has resulted in more than double mobile advertising figures, reaching £500 million this year. A large part of that growth comes from application stores such as Apple’s and Google’s, since about 60% of the UK’s adult population owns… Read More
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