Sooner or later, being a sales-driven organisation is going to bite you in the rear. If the regulators or courts don’t get you, customers will. They will complain, leave nasty reviews, talk to their friends and most importantly, not spend their money with you. There are businesses where the sales… Read More

Attracting brokerage clients to your trading platform is both simple and complicated. It helps tremendously if you have a superior product with some uniqueness to offer. Beyond that, think about these features as well: Outstanding marketing material to boost your offering Helpful service staff that knows what it’s… Read More

The reality of many online brokerages is that a constant stream of new clients is necessary in order to sustain profitability. But the smartest of these companies are actually spending most of their time marketing to existing clients, to stop them from churning. They understand, like you do, that it is much more profitable to keep a current customer than it is to gain a new one. Read More