Lead Generation Archives | MediaGroup Worldwide

Using Video Advertising to get New Leads and Clients

If you are anything like the average broker, you use TV advertising to build brand (if you have the budget). When running TV ads, it’s a great idea to run an integrated campaign with print, perhaps outdoor and certainly with banners and video ads online in order to… Read More

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Volatility means increased conversion rates and better clients

Most Brokers saw a great increase in volumes before, during and especially after the Brexit vote. Besides increased trading activity, acquisition was also greatly helped. See for instance Plus500, which generate 1600 new customers just last Friday. Now, there is always increased trading activity and improved acquisition… Read More

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Brokers are Marketing Organisations first (VIDEO)

In this video we discuss the Brokerage industry anno 2016 and how companies can compete effectively to gain market share. With the old ways of undifferentiated online trading companies no longer working, Brokers need to become Marketing led organisations. Read More

Introducing Brokers still dominate in the Chinese FX space – here’s how to work with them

Last week, I gave a helicopter view of the FX business in China, and this week I’ll go more into more depth about the Introducing Brokers, or IBs, in this exciting market. We have just finished 3 successful days at the Shanghai Moneyfair –… Read More

How to succeed in the Chinese FX market – an insiders point of view

China has rapidly become one of the “must go to” markets for many brokers in our industry. From being a great blue ocean market for the first moving brokers 8-10 years ago, it’s become a fiercely competitive space with foreign and domestic actors fighting for market share, yet… Read More

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How to set up an affiliate network to generate leads

Whether you are on a tight budget or are simply looking for additional streams for client leads, creating an affiliate network might be a reasonable option for you. You will have many different ways of doing this, so consider your options carefully. This article is intended to give… Read More

How can brokers compete?

As new brokers flood the market, the actual cost of enlisting clients grows, because more has to be spent to attract them as you seek to stand out in a crowded field. Don’t panic yet, though. There are still a few tried-and-true ways to get clients… Read More

Emotional advertising for Financial Services

A correctly formulated advertising campaign not only reminds the customers about the company and its products and services but also make them switch from its competitors. Building successful campaigns though represents a tremendously difficult task. With the coming winter holidays, Christmas being the most anticipated one, companies have started… Read More