Marketing Automation publications

Mediagroup articles from around the internet

Responsive Search Ads to become the default on Google Ads

On 31 August 2021, Google announced changes to their search ad type. After 30 June 2022, Responsive Search Ads (RSAs) will become the only search ad type to be created or edited in search campaigns. Expanded Text Ads (ETAs) can continue serving on Google Ads, and we will still… Read More

No, Robots should not run your marketing

A lot of marketing people in the brokerage industry look with envy at companies in this space that automate large parts of their marketing. And to a certain extent, optimizing advertising can be done by rules and robots. However, if you look at the business model of those companies automating a… Read More

The Brave New World of Automated Advertising

In an excellent article on Bloomberg, Noah Smith talks about high frequency contracts and the impact this will have on the way our economy works. In the future he envisions, contracts for work will be automatically and in real-time negotiated between machines, according to changing market… Read More

Automating the customer relationship for fun and profit

Someone somewhere clicks an ad for your brokerage and goes to your site. They read a few bullets of key selling points and decide to sign up for a demo of the trading platform. The trader executes a few trades and decides to look at it again later. Crickets. So… Read More

How to use Marketing Automation for Increased Revenue

Most of us know that spending money on earning more from current customers is a better use of funds then spending budget on generating new clients. Similarly if you have a lot of leads that have never converted, its money out of the window if you don’t squeeze… Read More

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