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Mediagroup articles from around the internet

What social media platforms should your company use?

With the world becoming more interconnected than ever, social media is now a vital way for businesses to engage with current and potential audiences. According to Smart Insights, 59% of the world’s population uses social media daily, with an average use of 2.29 hours. As such, there is no doubt… Read More

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A Guide to Advertising during World Cups

Why you don’t want to be disfellowshipped Let’s be honest. The World Cup is an event that hardly any advertiser wants to be excluded from. Speaking of brands now, not everyone can afford the luxury of ignoring the numbers that the World Cup brings. In 2018, FIFA… Read More

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PPC for financial services: restrictions and recommendations

The financial industry is one of the largest economic sectors in the world, and all parts of the global economy rely on its smooth functioning. From a marketing perspective, finance companies show enormous variety. Industries such as private banking and insurance show high costs of acquisition, high lifetime client values… Read More

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Succeed in Google Discover: know-how

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

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Tips for advertisers to get the most out of Google Smart Shopping

In the era of machine learning, Google Smart Shopping takes eCommerce to the next level by its power of 100% automation. Unlike standard shopping campaigns, Google Smart Shopping saves advertisers from the tedious work of removing negative keywords with its priority settings. Powered with artificial intelligence, Google Smart… Read More

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