Marketing Strategy publications

Mediagroup articles from around the internet

Succeed in Google Discover: know-how

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

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Tips for advertisers to get the most out of Google Smart Shopping

In the era of machine learning, Google Smart Shopping takes eCommerce to the next level by its power of 100% automation. Unlike standard shopping campaigns, Google Smart Shopping saves advertisers from the tedious work of removing negative keywords with its priority settings. Powered with artificial intelligence, Google Smart… Read More

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How to tap into the Chinese PPC market

Despite the economic softening caused by the global pandemic, experts estimate that Chinese B2B trade will continue to grow 30% annually to 350 billion by 2024. By embracing digitalisation, companies in China are seeing significant growth, while also increasing digital competition. So how to find success for B2B companies in… Read More

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Keeping up with consumer behavior: social immediacy

Consumer behavior has changed forever. Online avenues allow your customers to get what they want, when they want. And if your company doesn’t provide a way, someone else will. Case in point; the movie and record industry. In this regard, Tommy Hilfiger’s evolution to a See Now,… Read More

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Luxury brands should get influencer marketing right

Let’s get something out of the way. Influencer Marketing is not a difficult to grasp marketing concept. It is basically like a sponsorship. You sponsor someone with a following on Instagram or YouTube (for example), in order to show and talk about your brand and its products to… Read More

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The Great Unbundling

If you think about most major industries, over time the companies offering products or services go from being generalist to specialists. They start off offering a major product and literally begin an industry this way. Then come along smaller players who ‘unbundle’ specific aspects of the business model… Read More

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Are you making your customers actively happy?

We all heard about the studies that show it is cheaper to keep a customer and increase your earnings on them, instead of getting new customers. In my mind, the key metric that shows if a client is going to stay with you is not the amount of business these… Read More

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(Not) understanding the customer journey

Think about the last time you bought a more important item online. Did you – as many online marketers wishfully summarize from inconclusive data – search for the product category and directly buy the product from a PPC ad? Or did you spend hours and hours reading reviews, asking for… Read More

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Marketing is about Discovery and Attention

Getting people to discover your brand, and getting their attention for the right reason, is 99% of the job of a marketing person. I think that’s a pretty uncontroversial statement, yet many companies don’t rationally market this way. If you as a marketer firmly believe that facilitating discovery… Read More

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