Negative SEO is the malicious malpractice of attacking a competitor’s good standing with their audience and their hard-earned spot on the SERP. It is precisely what it says—the opposite of high-quality SEO obtained via Global SEO Services following good practices. Positive SEO under… Read More

The struggle to gain page visibility on Search Engine Results Pages (SERPs) has never been more relevant than it is now. With billions of pages being born each day, it is hard not to feel a little overwhelmed in keeping up and staying relevant. In addition to the fierce competition… Read More

Opting for Evergreen Content (EGC) as part of an effective SEO strategy is not an either/or scenario. You can proceed with your existing content plan AND introduce an EGC strategy for generous increases in your ROI. Evergreen Content are search engine optimised articles (blogs and various web pages) that provide… Read More

Did you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed. It’s still at the top of millions of playlists as it remains popular—the lyrics remain relevant through time to a large audience—regardless of age. It’s precisely what… Read More

Natalie Ng is our Head of PPC and Asia at MediaGroup. She has an MA from the University of Warwick in Electronic Business Management and has worked in digital agencies in London and Hong Kong. She shares her insights on PPC, including strategies she uses to create successful… Read More

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

From the 6th of September, Google will begin enforcing New Certification Requirements for Financial Services Advertisers in the UK. This will take place based on the policy changes planned for the 30th of August 2021. From then on, companies will have to prove that they are authorised by… Read More

Despite the economic softening caused by the global pandemic, experts estimate that Chinese B2B trade will continue to grow 30% annually to 350 billion by 2024. By embracing digitalisation, companies in China are seeing significant growth, while also increasing digital competition. So how to find success for B2B companies in… Read More

Lukasz Szkobel, our Head of Display, sheds some light on the possible scenarios. The end of the cookie era is approaching – we are all aware of it. However, we are still discussing the possible solutions for advertisers, and nothing is set in stone yet.  In January 2022, we will face… Read More

After all their efforts in search engine optimization (SEO), many clients ask the question: “Can I stop running PPC if my organic ranking is high enough?”. It is understandable because.. why pay if your website is already on top of the search results? Well, there are a lot… Read More