Search Engine Advertising publications

Mediagroup articles from around the internet

Negative SEO

Negative SEO is the malicious malpractice of attacking a competitor’s good standing with their audience and their hard-earned spot on the SERP. It is precisely what it says—the opposite of high-quality SEO obtained via Global SEO Services following good practices. Positive SEO under… Read More

read more
Negative SEO image

Boost organic rankings on Google with SEO A/B testing

The struggle to gain page visibility on Search Engine Results Pages (SERPs) has never been more relevant than it is now. With billions of pages being born each day, it is hard not to feel a little overwhelmed in keeping up and staying relevant. In addition to the fierce competition… Read More

read more
Boost organic rankings on Google with SEO A/B testing image

How to boost organic traffic with evergreen content

Did you start humming the ever-popular lyrics from Barbara Streisand’s song dubbed ‘Evergreen’ as you read the title? Classic melody, indeed. It’s still at the top of millions of playlists as it remains popular—the lyrics remain relevant through time to a large audience—regardless of age. It’s precisely what… Read More

read more
How to boost organic traffic with evergreen content image

The ins and outs of PPC advertising

Natalie Ng is our Head of PPC and Asia at MediaGroup. She has an MA from the University of Warwick in Electronic Business Management and has worked in digital agencies in London and Hong Kong. She shares her insights on PPC, including strategies she uses to create successful… Read More

read more
The ins and outs of PPC advertising image

Succeed in Google Discover: know-how

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

read more
Succeed in Google Discover:  know-how image

How to tap into the Chinese PPC market

Despite the economic softening caused by the global pandemic, experts estimate that Chinese B2B trade will continue to grow 30% annually to 350 billion by 2024. By embracing digitalisation, companies in China are seeing significant growth, while also increasing digital competition. So how to find success for B2B companies in… Read More

read more
How to tap into the Chinese PPC market image

Is this the end of the cookie era?

Lukasz Szkobel, our Head of Display, sheds some light on the possible scenarios. The end of the cookie era is approaching – we are all aware of it. However, we are still discussing the possible solutions for advertisers, and nothing is set in stone yet.  In January 2022, we will face… Read More

read more
Is this the end of the cookie era? image

Ready to get started?

Get in contact for a consultation or a good chat about your business today. When you submit this form, one of our senior team members will get in contact post-haste.