Google recently announced it would stop allowing payday loan companies to place ads in its search results. It followed Facebook and others in stopping this gigantic industry from advertising their products. While some question the morality of such products, this brings into focus important… Read More

Google built its empire on a simple idea: show people an ad relevant to what they search for. Last year alone, Google had $74.5 billion in revenue, at least 50% of which came directly from Google Adwords advertising. It was a good idea. The reason Google was able to build… Read More

When building a new website, most financial services firms keep an eye on how it’s built from an SEO perspective. Few think about SEO as a way to generate additional business though. Some of the reasons for that include a lack of awareness about the possibilities to generate traffic and… Read More

Brokers spend a lot of time and resources on marketing using banner ads. Creating banners, finding placements and sites that work, trafficking & tracking – let alone how much money is being spent on the placements themselves. Don’t get us wrong, Display marketing is obviously necessary to have a well-rounded marketing communications mix, and this tactic can be very effective in getting clients. The issue is that it takes away from the time and focus spent on search engine marketing. Read More

Most brokers use Google Adwords in one way or another, it’s a great tool to generate leads and catch traders in the later stages of the conversion funnel. A great deal of importance is often placed on keywords and bidding strategy while the optimization of ad text is… Read More