Social Marketing publications

Mediagroup articles from around the internet

Ways to show up on Google News?

If you consider your website content news-worthy—whether it’s current global news or industry-related—you need to know how to show up on Google News. Does getting into Google News mean another set of SEO rules and guidelines to follow? Well, yes—Google News SEO best practices are needed to help your pages… Read More

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Succeed in Google Discover: know-how

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

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XING – the LinkedIn of Germany

Many companies are aiming to expand into the German-speaking market, particularly through targeting German-speaking business professionals. In addition to using LinkedIn Advertisement, it is vital to amplify your business’s presence on the leading and most significant platform in the DACH market—XING. XING is a direct competitor of LinkedIn in Germany. Read More

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Facebook removes the 20% text rule in pictures for Ads

Under this rule, FB didn’t allow images for advertising to have more than 20% text surface. The news of removal was officially announced just a few days ago. Magdalena Drzewicka, our head of operations, asks ‘what does this really mean?’. In theory, we could say that advertisers have finally been… Read More

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How will the iOS14 update affect ecommerce?

In the latest updates Apple announced major changes to data tracking permissions in the upcoming update of iOS14, due to occur early in 2021. How will advertisement on social media platforms be affected? What is the future of personal tracking? What consequences will it bring? At the moment, these questions… Read More

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Reactivating your Leads with Facebook

If you are anything like the average broker, you probably have a large amount of leads in an unwieldy Excel sheet or CRM system. Thousands of aspiring customers you have generated in the past, called once or twice and sent the occasional email to. And while many brokers employ retargeting… Read More

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Twitter Marketing in the FX Broker Space

Our article Twitter Marketing in the FX Broker Space just got posted on ForexMagnates.com, a well know industry site. Twitter is a channel with a wide distribution among Forex traders, and out of all social marketing tactics it is the most widely employed by brokers. While we believe Twitter should be a part of an overall Social Marketing strategy including Facebook, a Research & Commentary site, YouTube video channel and a Trade Following program – we hope this article will be a useful look at the Twitter landscape by itself. Read More

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