Do you hesitate between paid and organic social media? Or do you run one of them and hesitate whether to invest in the other one? This POV will help you answer this question and highlight some of the most important differences between organic and paid social posts. Paid… Read More

Google is the king of search. If you have a business or website, you understand your rankings on Google can make or break your business. The majority of people who use the internet as their primary source for information begin with Google as their first search engine. YouTube follows closely,… Read More

We measure the success of a business by the number of customers it has. But this isn’t always as easy as it sounds. In the digital age, customers are everywhere, and they’re willing to shop from any device they can get online. This means you have to reach out to… Read More

On the surface, marketing to Gen Z may seem like a difficult and specialised task. With stereotypes such as their short attention spans and newfangled ideas that are impossible to grasp, companies have often struggled to connect with this new generation of consumers. However, even though different demographics do indeed… Read More

If you consider your website content news-worthy—whether it’s current global news or industry-related—you need to know how to show up on Google News. Does getting into Google News mean another set of SEO rules and guidelines to follow? Well, yes—Google News SEO best practices are needed to help your pages… Read More

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

Many companies are aiming to expand into the German-speaking market, particularly through targeting German-speaking business professionals. In addition to using LinkedIn Advertisement, it is vital to amplify your business’s presence on the leading and most significant platform in the DACH market—XING. XING is a direct competitor of LinkedIn in Germany. Read More

Under this rule, FB didn’t allow images for advertising to have more than 20% text surface. The news of removal was officially announced just a few days ago. Magdalena Drzewicka, our head of operations, asks ‘what does this really mean?’. In theory, we could say that advertisers have finally been… Read More

In the latest updates Apple announced major changes to data tracking permissions in the upcoming update of iOS14, due to occur early in 2021. How will advertisement on social media platforms be affected? What is the future of personal tracking? What consequences will it bring? At the moment, these questions… Read More

“Time and time again I see advertisers make one big mistake when media planning. They invest only in low funnel campaigns. It might be the right strategy in the short run, but choosing the full funnel approach is key to long-term media planning and scaling a business.” – Julie Amanda… Read More