Marketers typically rely on free marketing tools like Google Analytics to monitor campaign spending and report success. It’s not immediately obvious how these services are profitable. Many users claim that the business model is simple and does not necessarily benefit end users. To put it bluntly, they use client… Read More

If you consider your website content news-worthy—whether it’s current global news or industry-related—you need to know how to show up on Google News. Does getting into Google News mean another set of SEO rules and guidelines to follow? Well, yes—Google News SEO best practices are needed to help your pages… Read More

Digital marketers know that they must stay one step ahead of the rest in understanding Google algorithms, core updates, and new features to succeed in this highly competitive industry. To best serve your clients or your business, you need to know how every single aspect of the search engine crawler… Read More

Yes, we should all really go to the gym more. And eat healthy. Spend more time with the family. New Year’s resolutions aplenty, but I’d really like you to add another one to the list. This one is to do with business, and to be more precise, with… Read More

As Edward Snowden reminded the world, everything said and done on the internet is recorded. But beyond governments, commerce and the promise of measurable results have made it so that every company with the will and resources can extract useful information from competitors, and stay within the limits of the… Read More