With the growing digitization of advertising comes perils of ad fraud and instances of over-information. These can paralyse marketers in their decision-making. As advertising across all online channels is projected to exceed 60% of global adspend for the first time in 2022 (GCC Business News),… Read More

When companies decide to make customers do things they could solve, but choose not to, they are in effect externalising their own cost. Don’t make your customers pay for your reduction in cost. Instead, see it as a marketing opportunity. Think about it this way: when a supermarket makes you… Read More

With 2022 ahead, Pinterest shared another list of predictions about ‘trends’ in the coming year. It appears you may find a little bit more there than just knowledge about what people may share or look for on Pinterest. If you are good at… Read More

With over 84 million monthly users, Yandex is considered to be the most popular search engine in Russia, covering more than half of the Russian search market. It is also used in other CIS countries, with the largest markets being Belarus, Kazakhstan, Uzbekistan, and Ukraine.   Source:… Read More

One of the bigger challenges companies face when they take their business online is visibility. Particularly, the lack of it. With millions of web pages floating around Google, it feels impossible to get even one foot in the door and show up on results pages, let alone rank high. We… Read More

When we talk with our potential and current clients, we often hear very similar or even the same SEO questions and quandaries. Therefore, we decided to collect them all in one place and engaged our team of SEO experts to provide comprehensive answers for the most common real-life concerns about… Read More

“As the global leader in robotic automation it is important for us to work with an agency that can provide worldwide coverage and deliver on our business goals; MediaGroup has certainly done both over the period we have been working with them. MGWW are running campaigns for Universal Robots in… Read More

It’s an utopian dream to think that all advertising should be interesting and people will enthusiastically spend their time and attention on it. Just not going to happen. Still, the very premise of advertising is that it generates interest and gets people to buy your product. There is a basic conflict… Read More

Co-op advertising is when brands partly pay retailers for the cost of advertising the brands’ products locally. It is an inducement – together with in-store displays, credit terms, discounts and more – to get retailers to carry more product in a better way, so that brands can eventually sell more. Read More